It's been an interesting holiday season...so far. There has been this groundswell of consumer support for "Buy Local". Much of it, we think, is centered on the reality that at most "Big Box Stores" consumers feel like a number. There is no story about the the purchase and zero interaction with the company. Clearly this consumer trend is something small "mom & pop" businesses need to address in their marketing and how they go about getting in front of consumers.
Each month Market Day Iowa holds an indie event at the Hotel Kirkwood in downtown Des Moines. Because it's held the final Saturday of each month I don't get to attend. However, on Black Friday...I do. This year we shot some short "vendor stories" so you could get the feel of Market Day and perhaps consider making a purchase from a Hyper-Local Business. Let's have a look:
Shade Tree Pens - Custom Made Pens
Here is Bill Young 515.360.7959 talking about his hobby that landed him a job that he loves. Nice stuff Bill:
No website, but you can call him directly.
No Tengo Miedo Clay - Amanda Barr
Stopped to visit with Amanda about her work in clay. She is based in Ames but you can reach her at www.amandambarr.com.
Maude Wren Jewelry - Modern Renaissance of Vintage Jewelry
Here is Ryan talking about his the work his bride does turing old jewelry into new features. You can find them on Esty, here is that link.
Very nice and continued success. You can also give them a call or email: MaudeWren@gmail.com
The Wedding Format
We thought this was very interesting. These guys find old Polaroid, 35mm cameras and Super 8mm and turn them into working equipment. They also sell the film.
In addition they shoot for weddings and other events. www.TheWeddingFormat.com is the connection point.
The Trading Post - Found Stuff...Cheap!
We ran into Robert and Stacy Harding out of Swan, Iowa who have a brick and mortar store.
Love the "buy cheap, sell cheap" line. 515.210.5784 to learn more.
Nite Owl Designs - Handcrafted for Children
Jenny Witte is the owner/designer for this Boone, Iowa company. No doubt the name comes from the time she gets to work on her creations.
You can find Jenny at 515.371.6561 and she is also on Esty.
RTturnings - Wood Working
Rob is the artist at the Des Moines based www.RTturnings.com where you can purchase hand made ornaments and some really neat looking wood designs.
You can also reach Rob at 515.333.2148
There you go, a really quick look at a number of talented people who represent Hyper-Local Shopping...we think a strong consumer trend and no matter where you are at, this stuff is going on near you. Thanks for coming by and if you want to connect it's @InsightADV or here is our advertising agency Facebook Page. Have a great holiday season...and Shop Local! - Michael