Here are several story lines we're following for Insight on Business with Michael Libbie. Brief thoughts from several fronts and ideas for your business, no matter the size. If you want to leave a comment here, feel free or we can connect on Twitter @InsightADV or our advertising agency Facebook Page.
The Danger of Social Media
Last week I presented Social Media & Business 101 to a group of sales professionals in Nebraska. In that presentation I always make the following statement: "Social Media is not a replacement for Traditional Media (radio, print, television) but it is an amazing way to connect with consumers to learn what they want before your competition has a clue." That's why when I see "social media experts" contend that Facebook, Twitter, LinkedIn, YouTube, etc. are a "better replacement" than traditional media I get...nervous. That's simply not the case. Careful what snake-oil pops up in your in-box from some Social Media Wizard....
Trade Show ROI
Many folks are kicking off the 2012 Trade Show Season. That means many business professionals are looking at their expense lines and wondering, out loud, if doing all those trade shows is really a good return on their investment. Simple answer: It is IF you follow these seven trade show tips. When you do, your expense becomes an investment. But, careful...it takes...work. Bonus video included in that link so you can "see" what you should do...and what you should not be doing. One of my suggestions was to "do something" and just don't "sit there". Have a contest, have some fun... (Photo) Our friend H.A. Gross from Plaza Printers sent this photo from a recent WeddingsDSM trade show. He writes, "We played a game where visitors spun a wheel and had, at times, 50 people standing in line. Everybody won something with our imprinted name. We followed up and made a dozen sales. All new customers." ROI friends...
"When To Take My Name Off The Door"
Back in 1967 advertising icon Leo Burnett offered up a quick speech to advertising professionals sharing with them his passion for the advertising business. Our friends at Adrants passed this animation by Lobo along to us. We're sharing it with you.
Does your agency have this fire in their belly?
Networking & Cause Marketing
Last night I attended an event billed as "Business Networking/Fundraiser for the Animal Rescue League". It was an idea cooked up by our friends at BMW of Des Moines and included a dozen local businesses who had tables set up in the showroom to push their products. Meanwhile we were encouraged to donate to the ARL of Iowa by buying raffle tickets for prizes from the vendors. There was also music, food and a wine tasting. Everybody wins...BMW gets folks in the door to drool, ARL raises funds, businesses connect with consumers. Nice job. One other thing. Would we have gone had it not been connected with ARL? Most likely not. See..it works. Here's a photo of our friends from The Urban Card...posing. Nice evening.
Thanks for coming by...have a great week! - Michael