Insight on Business with Michael Libbie is our regular look at business ideas and consumer trends that effect the world of advertising and marketing. It's the place where you can come and keep up with the fast paced world of...business. From opinion to fact it's all here. Let's go:
Start The Week - Connected
There are so many ways to "stay in the game" and stay connected with focused people on your team. One that we've recently found is a tool by 37 Signals. Actually it is four tools. Internal project tracking, communication and planning can take place in one location. It takes some getting used to...but we think it is a dynamic time saver especially if you have multiple projects going in multiple locations...like us. Go ahead and take a look...but promise to come back.
Start the Week - Informed
People often ask me how it is that I seem to know lots of pieces of information about such a wide variety of topics. Other than it being my "job" there is a method to this art. My "wake-up call" is every morning at 5. (OK, I go to bed early...) Before I roll out it's time to check the latest news sources (international, national and local) I've bookmarked. With just a few clicks I'm reading the overnights on the stock market, business briefs, consumer studies, social media trends....all before 5:30. Then, for things I want to report on on study in more depth, it's a simple e-mail to myself. Works...
Start The Week - Well
Nothing succeeds like...success. This past fall I decided to alter my eating habits and cut down on the carbs. The result has been a 20lb loss... That's a good start but I wasn't taking advantage of exercise options. I'm not much of a "gym-rat". While the friendships are great...I need to be at work well before 7AM. So the machine, that had been doubling as a clothes hanger, gets a thirty minute workout. The goal is to lose another 20 or so...me, and my doctor, would approve.
This weekend I re-arranged my office. Not much different but added a piece of furniture and moved the "comfy chair" into my desk area. A "new look" allows for some creativity...me thinks. Breaking out of the old and into something different is a great idea.
Last week was busy here in Iowa. The Iowa Caucus was in full blown "go mode" and the news media was looking for...stories. One that several of us worked on was getting a group of people together for Soledad O'Brien's new morning show. This is what it looks like at 4:15AM CT:
That led to this short clip. We were supposed to talk about the power of connections, social media, business and politics. But, we spent more time on...the weather. Thanks Ashleigh for reminding me to get a coat.