Each week there are loads of articles we read and then pass along to you. Our goal is to help you and your business better understand the world of advertising and the impact it has on consumers. You know, your customers. What works and what needs more work. If you wish you can connect here with a comment or feel free to join us on Twitter @InsightADV or our advertising agency Facebook Page. Let's go:
Print Is Dead
This week I heard from a client who is in the print industry. He was bemoaning the fact that some of his customers have bought into the story that "Print is Dead" and they have jerked advertising dollars from his publication. Two words: Silly - Silly Whomever he is chatting with has drunk the kool-aid and thinks the decline in newspapers equals a decline in all print and that print is...dead. Here is the real story: Print is still a healthy advertising/marketing tool and will be for years to come. For those of you who get to live where Broadband Internet is cheap and accessible you may not have lifted a print publication but, trust me, there are segments in this country where that's not the case. Print is evolving...but it is not dead. Radio did not die when television came along, movies didn't die with video, television didn't die with the Internet. They did change. A reduction of 3% in ALL magazine advertising in 2011 (after surging by 4% in 2010 following a crash of 20% in 2009) does not equal...death. To deny print as a valuable advertising tool for your business is to deny business growth especially if you know your demographic. And, sadly, many ad agency types locked in their plush offices combing Facebook...don't.
The other day I was in a locally owned retail store that was, other than me, my bride and the owner, empty. It's a cool store and the merchandise changes frequently...but they have recently down-sized. I was not looking for a new client but could not keep from asking about...business. She said it was..."OK". I offered her a suggestion that would help her build her business and a more loyal following. Here is that post...and her response.
Social Media - One Of Your Advertising Tools
This past week a piece aired on our local NBC station WHO-TV13. Reporter Megan Reuther came buy to ask about blogging. In this piece, which starts out with "Mommy Blogger" Jenna Goodwin. Don't get stuck on the return on her investment. I'll agree it is low. Rather pay attention to the numbers she has and then to the business aspect numbers I share. Did your business see double digit increases in revenue in 2009? Some of our clients...who listened...did.
BTW, "Mommy Blogging" is HUGE! Remember...The Business Blog is only ONE PIECE of your marketing plan....one...piece that does take work.
Chrysler & Politics
We loved the Clint Eastwood "Halftime in America" but why the hell does everybody have to link it to politics? That's been the silliest thing to come out of the Super Bowl ads all week. In fact, "Halftime in America" helped boost the Chrysler Brand just like last year's Eminem ad. An 83% favorable rating ain't bad and, well, here is the story from our friends at The Wall Street Journal. Meanwhile, here is our look at the Super Bowl Ads of last week.
Here is the setup: Let's say you've spend a boat-load of money on advertising but then you FORGET to offer the consumer a way to connect with your product/service. Would you be...upset? Sometimes, speaking of the Super Bowl, creative gets in the way of common sense. Here is our post about what many advertisers overlooked...while they were spending millions of dollars on creative.
That's plenty to keep you entertained and informed for the weekend! Have a great couple of days and let's get back together...next week? - Insight Advertising