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02/10/2012

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Chris Peterson

You're right about media forms Michael. They never really die. They just evolve. Thinking of all the progress that we have made over the last decade, I'd say we really did maximize what these media forms can offer us. Marketers today have successfully integrated the different benefits that can be acquired from the combination of two or more media forms. Can you comment on mobile marketing? Do you have any forecasts about it? Thanks!

Kevin Beamer

Truly, print is a dying medium. Everything is going digital these days. Ahh, yes, social media is definitely a very effective marketing platform.

Michael Libbie

Chris: Mobile marketing, we think, is going to be a place where business should be looking in 2012. That being said, most small businesses don't have a clue on how to get there so this will be mostly large companies with enough data to make it work. In addition to that companies, large and small, need to get moving on a mobile version of their websites as increasing numbers of consumers are using their phones to access. Thanks for the insight and for the word "integrated" that is critical.. Michael

Michael Libbie

Kevin: Print, in some areas is dying however it's not knocked out...yet. Sometime this year Gannett (Des Moines Register & others) will start to charge for online content. Will it be enough? I don't think so because there are alternative ways to get the news. Niche publications continue to do well....but they need to be so focused. One thing is for sure...advertisers/marketers need to rethink their plans and KNOW their demos so they can be reached effectively. Thanks for reading and for the comment! - Michael

Adam @ Las Vegas Computer Repair

LG just came out with their new electronic print, so in a way print is dieing and in a way it's being reborn. /shrug

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