Each Friday Morning we produce The Friday Wrap a look at advertising, marketing and business stories you might have seen...but laced with our commentary. We do this to help your business keep ahead of the curve. If you would like to comment here...feel free. Or let's connect on Twitter @InsightADV or here is our advertising agency Facebook Page. Let's go:
JC Penny Troubles - It's Not Design
Early this year JC Penny rolled out a new media look. We said then, and yet today, how much we liked the idea that "less is best" when it comes to their design. However sales...slumped. Badly. The question then, "Is the design bad or is the message bad?" It's the message. The company changed, twice, their idea of pricing and they failed to educate their consumers. Confusion set in and sales plummeted. It's a great lesson for you. Do not be afraid to alter your "look" because that gets eyeballs. However, altering your media look and failing to alter your media message clearly is a recipe for disaster. BTW a new pricing for JC Penny starts August 1...just in time for back to school. Here's the story, in detail, from our friends at the Los Angeles Times.
Facebook & Business
Yesterday Michael presented 5 in 24 a short seminar about five things your business can do in twenty-four hours that will have a major impact on your ability to attract more customers. One of the attendees asked a question about Facebook and business. It was a great question so we thought we'd share the answer here. If your company has made the decision to leave traditional media (Print, Radio, TV, etc.) in favor of social media (Facebook, Twitter, Blogs) we want you to start your exit plan. Social Media should be part of your overall marketing strategy but not the entire plan. One other thing...social media is not....FREE. It takes hours and a well thought out method. Our experience is that most business owners fail when it comes to really understanding and working social media. But...there is...help. (hint, hint)
The seminar (5 in 24) yesterday was for members of the Johnston Chamber of Commerce. One of the topics is Brand Clarity. Here is a very short video that demonstrates what happens when your message is not clear....
Take note JC Penny...
Color - What Color?
We thought this very interesting. What color does your "industry family" use? You know, in the Hospitality Industry what colors are used more often? Etc, etc... Our friends at Logo Design Love posted this piece from Emblemetric and we're passing it along to you. Oh, and the research goes back to 1884 and looks at 1.2 million logos. Here is the post...fun stuff.
Appreciation Marketing - How To
We've written about appreciation marketing and how that can have a major impact on sales. This week we shared a partly personal story about Joey Tessman and stab at working with appreciation. Just like his business...he did a great job. Here's the post Appreciation Marketing - Works. Take a lesson friends...
This week hasn't been good for "The Cows" of Chick-FIl-A. Facebook and Twitter posts have blasted the chain's president over his "anti-gay" message. We're not taking sides on this...because it's the type of thing that will sort itself out. Folks will buy from them...or not. However we've found an interesting story that...for all the "truth" Chick-Fil-A wants you to believe about them they have a slight problem with being fully transparent about...toys. Here's an interesting story from our friends over at the New York Observer. Honest...you'll get it.
BYOD - HUH?
More companies are finding employees like to BYOD... "Bring Your Own Device" to work. No kidding. Want to know more about this trend and what issues surround allowing the practice? Here you go...from our friends at American Express Open.
Trade Show Booth Fun...
We've got lots of clients who do trade shows and many of them do a great job. However, that's not the case with so many booths we see. Far too often they are cluttered, prevent attendees access to staff and just miss the mark. We've posted countless times about how to better manage your trade show presence. So do our friends at Skyline Display. Here's a fun look at "16 Embarrassing Signs You Need a New Trade Show Display". You will enjoy...and maybe recognize a couple of signs.
Have a Fantastic WEEKEND!