The Friday Wrap is a look at advertising and marketing stories you may have seen,
or missed, all laced with our editorial. Some of the stories we've written about on our advertising agency blog site others are brand new. If you want to leave a comment, feel free or let's connect on Twitter @InsightADV and our advertising agency Facebook Page is right here. Let's go:
Old Ads Are Funny
Each day we get Old Ads Are Funny coming direct to our email. Why? Because we're in advertising and it's great fun to see what our craft...crafted years ago. We really like the fact that the words of the ad are also given to us in text form...just in case the letters are too small to read. If you like a little nostalgia and a good grin it's our recommendation of the week. To check 'em out here's your link to Old Ads Are Funny.
Facebook & The Big Lie
This week Facebook hit one-billion users. One...billion. That's a bunch of people and to mark the event Facebook launched a touching tribute to connecting. All manner of connecting. The spot, created by agency Wieden+Kennedy is simple but drives the message and it's emotional...which really works. Knew you want to see it so, here you go:
However, when it comes to small to medium size business using Facebook to drive sales far too often marketers don't get it. Those one billion are simply not going to be attracted to your product or service through magic. It takes work and an understanding of how to use the tools you're given. We looked at this in more depth in The Big Lie and here's your link.
Central Iowa Bloggers
The "grand father/mother" of social media connection takes place this morning in West Des Moines at Panera Bread. CIB has long been a place where friends "in the business of sharing" come together to...visit. You...going?
So, What's The Goal?
Let's say you're doing a print piece which is going to be direct mail or an insert into a daily newspaper. Beyond "selling something" your goal should be to have folks NOTICE it. That's where creative comes in. This past week we saw this from regional grocery store chain Hy-Vee and it begs (pun intended) to be opened. We liked it so much we shared the story on our advertising agency blog. Wanna see "The Goal - Open the Offer" is right here.
Five in Twenty-Four
Yesterday we headed out to visit with the American Business Women's Association and the Central Iowa Chapter. It was a fun adventure sharing the presentation "Five in 24" or "Five things your company can do in 24-hours to revitalize your sales." So...what did they learn? We'll let some of the folks who came tell you:
Small Budget - Big Story
This weekend is Harvest Tour 2012 a gathering of writers and photographers who have been lured to Central Iowa by our friend Deb Brown and the Chamber of Greater Franklin County. The goal is to have these folks share the rural lifestyle story through their blogs, photos and video. We've been invited to attend along with writers and marketers from the Midwest, East Coast and a film crew from...Japan. Seriously. So our point? Let's say you've got a small budget but a big story. How do you make it so others can learn about what you're doing? Here's our post on Buzzing in Franklin County. What's really cool is this method can work for business too...if you work at it and use your "friends with benefits".
Yikes...gotta go kids! Have a superior weekend!
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