Welcome back to Insight on Business with Michael Libbie a weekly news and information program about advertising, marketing, consumer trends and the interviews that give us a "back-story" on what makes business...business. We air live each Monday morning at 8:45AM Central on Webcast One Live and "whenever you want" through podcast and video. Our Twitter Stream is @InsightADV and if you want to connect on Facebook our advertising agency page is right here. Lots of stuff on the show today and I promise you a nugget of marketing wisdom in each segment. Here is the show from today...and yes, we need to bring a little more light to the program. Show starts at about :45 seconds:
Twitter & Business
Our advertising agency uses Twitter daily for ourselves as well as our clients because Twitter is a major source of news and information about...consumer trends. However most business people, as well as some advertising agencies, have little understanding on how to use Twitter correctly. We'll share our Top Ten Tips for Twitter during the first segment of the show.
Trade Shows & Your Business
Nearly every business has the opportunity to exhibit at a trade show of some kind and you spend thousands of dollars showcasing your products and services. My bet is that your company is wasting thousands and thousands of dollars investing in a marketing effort that is failing you and you don't have a clue on how to fix it. Today we'll help you better understand, in simple language, what you can do to make your trade show experience a success and boost the return on your very expensive investment. Trade Show Tips in the second segment of the show.
We all see them...strutting on the catwalk, wonderful photos of attractive men, women and children wearing expensive clothing or...at least with adults...nothing at all. The world of modeling, to the outside world, seems not only attractive but also alluring. But, what about the business side of modeling? Is it a rewarding experience? How does a person get started? Do you "go it alone" or do you ink a deal with a modeling agency? What does it cost to get started in modeling? What's hot in modeling trends? Today we welcome both sides of the conversation to our studios. Trisha Hunter goes by the name, at least on Facebook, of "Trisha Trixie" and she is an independent who likes to work the "pin-up" and "retro" scene. We'll ask her about the independent role and about her work designing...aprons. Also with us is Shelana Laing a partner in the Des Moines modeling agency Runway Model & Talent. Shelana is going to share with us the "back-story" of modeling, working at an agency, what it takes to get started and some of the unique stories common to the industry. I know...modeling in....Des Moines, Iowa? Yep...and hope you can join us for this fun adventure.
Those stories, the stock outlook and much more today as Insight on Business with Michael Libbie returns live at 8:45AM today. See you in a bit!