Welcome to Insight on Business - The News Hour with Michael Libbie. It's our look at the world of advertising, marketing, consumers and how you might build a better business. Each Monday morning we're live at 8:45 here at Webcast One Live and then whenever you want all over the net. If you would like to comment here, feel free or let's connect on Twitter @InsightADV during the News Hour for comments/questions or anytime at our advertising agency Facebook Page. Insight on Business - The News Hour is brought to you by FURISA "Working hard on your taxes until the cows come home." Today:
Living with Social Media
We've heard all the excuses as to why your business can't, won't or does a lousy job of communicating with consumers who use social/new media. We think we know why you just can't get it right and today I'll share five tips that will help you live with social/new media.
This Ad Gives Me The Creeps
Which one? Let's just say having a former United States Senator and one time presidential candidate pitching reverse mortgages to old folks...sucks. We'll share the Worst ad of the Week.
We Think It's Just...Tired
Never mind that JC Penny pumped in $504 million (a 14% increase) into their advertising spending in 2012 and still managed to post sales loses of 25% over the year before. Why? We'll share what happens to most brands/businesses when they get "too tired". But, better yet I'll offer you several ways to avoid becoming the tired brand/business.
Predictions From 2010 - How Did We Do?