Insight on Business - The News Hour with Michael Libbie is all about advertising, marketing & consumer trends. We're seen live at 8:45 each Monday morning at Webcast One Live and back here whenever you want some solid ideas from the world of marketing for your business. Insight on Business is brought to you by FUIRSA Tax & Accounting - "Working hard for you until the cows come home!" If you would like to reach out during the show we monitor @InsightADV and you can always come by our advertising agency Facebook Page. This week:
Saying "No!" To Social Media for Business
Each week our agency visits with business owners, managers and marketing people that continue to resist using social/new media for their business. Today I'll share with you the reason and why we think it's a bad choice.
When Social/New Media Goes Wrong
What one person may think is funny another will find it offensive. We'll show you an example from KGAN - CBS 2 in Cedar Rapids, Iowa and give you several key tips to avoid ticking off your customers.
New TV Show - Bike People
This weekend Iowa Public Television aired the first peek at Bike People a new show about the world of bicycling, Iowa and the people who are involved in the sport. My friend Forrest Ridgway, owner of Bike World, thought this would be a neat way to share with others what goes on in bicycling. He and Suzet along with friend Brian Duffy were part of the premiere. We'll show a clip and share some thoughts.
DishCrawl Des Moines
We're talking food with our guests Mandi Borst and her husband Chris who are doing DishCrawl DSM this week. Why a "dish crawl"? What goes into starting something new? What's it been like to get eating places lined up and who is doing the first Des Moines DishCrawl? We'll talk about it all and share the information with you.
Worst Ad of the Week
And, as always, we've worked hard to find what we think just may be the Worst Ad of the Week. We'll show you during our final segment.
Insight on Business - The News Hour is live at 8:45 Monday morning. See you then.