Insight on Business the News Hour with Michael Libbie is live at 8:45 Monday mornings at Webcast One Live or right back here whenever you want. We share news about advertising and marketing to help your business grow, no matter the economy. What qualifies us to do this? Over thirty years in the world of advertising and hundreds of thousands of dollars of increased revenue for our clients. This is all brought to you by FUIRSA Tax - "FUIRSA, working hard on your taxes until the cows come home." If you want to comment here, feel free. Before, during and after the news hour we monitor our Twitter Stream @InsightADV and if you want to visit our advertising agency Facebook Page, here you go. Let's go! The video starts at about :25
Most Corporate Executives Don't..."Get It"
When it comes to using social media for business the majority of business executives still don't get why their business should be engaged. For those of us who are in business and engaged in helping business leaders learn the value of social media this is not surprising. Sad, but not surprising. We'll break down the numbers and share our insight.
Social Media Education
Last week in Des Moines there was yet another social media training session. This time the focus was to be social media strategy. What should business do to better engage consumers or sell more...stuff. We didn't get to go but did follow the session on Twitter. Some thoughts about social media education and what your business should consider before you invest in attending an event any event.
Eight Marketing Truths
What eight things can make a HUGE difference when it comes to creating your marketing plan? We've got them and we'll share with you.
The 800lb Gorilla & Main Street
Get ready because it's coming to a station near you. Our friends at Walmart are going to "double down" on local television advertising switching dollars from national to local. The "largest retail chain in the world" is going to create 1,500 localized television ads in 2013 and pepper them in 60 markets across the US. While their aim is grocery items you can bet this new strategy will also help bleed "Mom & Pop" on Main Street. Before you hang up the "Out of Business" sign we've got some things you need to do, starting today, to succeed in spite of what the gorilla does.
Social Media Club of Des Moines
Our studio guests are going to visit with us about business and social media. Suzanne Hull and Kelly Sparks will be in the chair and sharing what the SMCDSM is, what they do and why the hell business owners/managers/marketers might want to take notice.
Worst Social Media Fails of the First Quarter
We figured that as long as we had some folks in studio talking about business and social media...we might share with them, and you, some of the biggest business social media fails of 2013. One other thing: IF you "think" nobody is saying anything about your brand or your business...guess again.
That's it! Insight on Business - The News Hour with Michael Libbie is live at 8:45 Monday mornings at Webcast One LIVE and right back here anytime you want. Thanks for coming by!