Insight on Business - The News Hour with Michael Libbie is a look at the world of advertising, marketing and consumer trends based on years of experience with Insight Advertising, Marketing & Communications a Des Moines based advertising agency. You can watch the program LIVE at 8:45 each Monday morning at Webcast One Live or right back here...anytime you want. Why do we do this? To offer your business some insight on what works and...what might need some work. IoB the News Hour is brought to you by FUIRSA Tax - "Working hard for you until the cows come home." All of the video is below by segment. This week:
Are QR Codes...Dead?
Last week we ran across a post by B L Orchman for Advertising Age which came out and said that there is much better technology than the ol' QR Code. While that may be true we'll share with you why we think they are not dead and how they can help you boost web traffic IF you use them right.
Pssst...Wanna Buy a Banner Ad?
The cat is out of the bag when it comes to wasted advertising dollars and banner ads. The simple fact...folks don't click on them...much. We'll share with you ten amazing facts about why buying a banner ad on somebody's web page is...a waste of time and money.
We Don't Do Politics But...
Marriage equality is not only a personal issue it is fast becoming a business issue. Recently Anheuser Bush put up the red banner with the equal sign on their Facbook Page and Starbucks CEO Howard Schultz served up some commentary at a recent stockholders meeting. We'll share the story, some video and a tip.
It's an old technology so the question "Is radio still a wise advertising investment?" begs to be asked. And we we'll pose that question and many others to Jeff Delvaux the General Manager of the Des Moines Radio Group. Hang around as we talk about what works with radio, what doesn't and the critical nature of exactly who is making programming decisions. Is it local...and does it matter? Lots of "radio talk" coming your way and stuff you can use for your business including pricing, demographics, changes in the industry and much more. Jeff Delvaux in the studio talking...radio and radio advertising. I promise you...you'll learn something important for your business.
Worst Ad of the Week
If it's Monday and you're watching Insight on Business we've got to share the "Worst Ad of the Week". This time with a...twist.
Remember, you can watch Insight on Business - The News Hour LIVE at 8:54 Monday on Webcast One Live or later right here...during your own time.
Thanks for coming by!