Insight on Business the News Hour with Michael Libbie is our look at
advertising and marketing. What works...and what may need some work. We focus on traditional to social media ideas for businesses of any size. We're seen live at 8:45 Monday mornings at Webcast One Live or right back here on your time. If you want to join in the conversation we monitor our advertising agency Twitter Feed @InsightADV before, during and after the show and our agency Facebook Page is right here. This week we'll talk with Larry Cleverley (photo) about how his business is growing and...
Worst Jobs of 2013
Our friends at Career Cast list out the worst jobs you can have. While we're not sure it's accurate we'll share and say, "Pity on those poor newspaper reporters." If you graduate from college this year...you might want to pay attention.
Best Jobs of 2013
We'll also do a quick review of what Career Cast says are the very best jobs. Not surprisingly most have to do with technology.
This Might Be Different
If you go into business simply to make money is that a good strategy? We might all learn a lesson from the Minnesota Wild owner Craig Leipold and why his hockey club is excited about the Iowa Wild coming to Des Moines. We'll share the video clip and a little back story about the guy from Racine, Wisconsin who gets it.
Break Out the Hanky
It's a debate that's gone on for years: Which ad campaigns are better: "Fact Based" or "Emotional"? Each can work well depending on your creative. However, we've got our opinion and in this segment we'll share with you how you can build a solid campaign based on...emotion.
Digging in the Dirt
It is a booming business and our in-studio guest Larry Cleverley is here to talk about organic/sustainable farming. Who is buying this stuff? Where does he sell it? Why are consumers demanding more? What special events help folks like Larry better market their products and...what words of caution does he have for folks getting started. Larry Cleverley from Cleverley Farms (and on Twitter @DirtFarmerLarry) with us for the interview.
Worst Campaign of the Week
This is pretty close to home. Recently Iowa Health Services changed their name to Unity Point Health. They didn't change the logo much and that's the same direction they should have gone when somebody wrote some awful copy for their television ads. We'll share what we think and, as always, we're interested in your take.
Insight on Business the News Hour is fueled by our advertising agency, Insight Advertising, Marketing & Communications. We're live at 8:45 each Monday morning at Webcast One Live and right back here whenever you want...on your time.
Thanks for coming by!