Insight on Business - The News Hour with Michael Libbie is designed to offer you ideas and information on advertising, marketing & consumer trends. Why? So that your business can learn and thrive in this economy or any. From decades of advertising & marketing experience to you for...free. All from our advertising agency Insight Advertising, Marketing & Communications. You can watch live at 8:45 Monday at Webcast One Live or come back here for the rebroadcast. Feel free to comment here or @InsightADV and our agency Facebook Page is here. Insight on Business - The News Hour is brought to you by FUIRSA Tax - "Working hard for you until the cows come home!" Lot's to share, let's get to it:
Are You "Snackable"?
My friends over at Skyward offered up three simple thoughts about the information you share online. The bottom line is..."Snackable Information". I'll explain how critical that is when it comes to not only digital advertising but advertising in general.
Not All Networking...Works
If you're active in the world of "networking" you know how many different events happen each week. Not long ago I was talking to a person who told me he attends four to five each week. Really? I'll share with you what we've noticed as critical differences between the many events we've attended and what might be your best bets.
Sending Consumers/Customers/Leads Away?
I'll share with you a true story about how a company routinely sends consumers to their competitor(s) and can't understand why that is not in their best interests. Maybe it's time to take a hard look at your communication procedures?
Three Solid Tips for Blogging
I know, you don't have the time. But, the other big question is, "Do you have the patience?" Sharing your story is not a quick fix. We'll share more about what you should be doing.
The Back-Story of Renting Apartments/Condos
So much has changed since I rented my first apartment. Back in the day perspective renters would scour the newspaper. Then somebody thought it would be cool to put out little magazines dedicated to rental properties. Then Craig's List and now several companies are at work marketing rental options online. Lots of changes and options out there. Our in-studio guest is Tina Padavich who is the president of the Central Iowa Apartment Alliance an "industry support and educational organization" who "...advocate for quality rental housing in Iowa". We'll visit with Tina about the focus on rental housing, the growth in the industry, what folks in this industry are most concerned with and how they advertise and market their properties. Should be interesting. Tina Padavich in the seat, join us.
Best Rental Ad...Ever?
Advertising that works is often...edgy. We'll show you one that made us do a double take. Hey...worked for us.
Worst Ad of the Week
Actually, this isn't so much an ad as it is the Worst Campaign of the Week. It's hot, fresh and oh so...dumb.
That's it. Join us LIVE at 8:45 Monday Morning at Webcast One Live or right back here later in the day for the re-broadcast.