Insight on Business - The News Hour with Michael Libbie is our advertising agency's look at advertising, marketing, consumer trends and...business. We're live each Monday morning at 8:45 on Webcast One Live or right back here with video on your time. If you want to stay in touch before, during or after the live broadcast we monitor our Twitter Stream @InsightADV and here is our agency Facebook Page. Let's get started with some business tips...for your company:
The No Decision - Decision
We'll share how making no decision on a product or service really is a decision and how that decision is hurting your brand. Five tips to keep your brands luster.
Who Controls Your Brand?
Here's a real time story about how critical it is you pay attention to the little things. Otherwise all the branding money you are paying out goes up in smoke. Tip of the hat to the Des Moines Register.
Social Media - Lost Its Way?
What started out as a way for individuals to communicate across great distance about all sorts of issues has been kidnapped by...marketing. What's the result? We'll share.
Visual Campaigns - Did This Go Too Far?
A campaign to point out the need to get tested for cervical cancer was launched last week and some are saying "poor taste". We'll share.
Selling with Sex
We'll share with you the new campaign from H&M and also wonder aloud why we didn't get it. But, then again, maybe we're not the target?
Beau Fodor says that everybody can get it if they want it. We'll visit with Beau and have him explain the roots of his business, define what panache is and exactly how you can get some. Beau Fodor in the guest chair talking Panache about 9:15.
Best/Worst Ad of the Week
It's a toss up but we'll still share.
Insight on Business - The News Hour will be LIVE at 8:45 Monday Morning at Webcast One Live and right back here, on your time, a little later. Thanks for coming by...and thanks for being one of the 11,750 viewers we've measured so far in the past eight weeks. Bam! Nice to have you.