Insight on Business the News Hour with Michael Libbie is fueled by our advertising agency, Insight Advertising, Marketing & Communications and is designed to offer ideas, tips and information about advertising, marketing & business. We're live at 8:45 each Monday Morning at Webcast One Live and right back here whenever you want, on your time. We monitor our Twitter Stream @InsightADV before, during and after the News Hour for your comments and questions. You can also join us on our agency Facebook Page which is right here. This week:
Designed to Flop?
Last month Apple switched up and started running a campaign called, "Designed by Apple in California". It's an emotional campaign that, no doubt, came together due to the negative press Apple has received regarding its overseas manufacturing. What else about this "soft ad"? We'll share our thoughts...
Naughty on Facebook?
Starting today Facebook will start scrubbing ads that may not be safe for work. We'll share what happened and why.
Driving Customers Nuts
Our friend Seth Godin offers up some ways you can cut the frustration with regard to incoming business calls. And, we add our comments about how how your phone skills can damage your brand.
RAGBRAI The Book
Des Moines Native Greg Borzo has just released his new book RAGBRAI a collection of interesting stories and images from the wacky event held each summer in the Hawkeye State. We'll share a bit for you but, if you can't wait here is how you can buy.
Creighton Cox & DSM Home Starts
The news has been that home values have started to rise here in the Metro. What about home starts? We'll have the executive director of the Home Builders Association of Greater Des Moines in for a conversation about the business of home building, what's going on to fuel the resurgence and property taxes in one of the metro communities.
Lionel In The Fridge
We'll share the latest ad from our friends at Tap King. Fun stuff and they nailed it.
Thanks for coming by. We look forward to seeing you LIVE at 8:45 Monday and back here for the video later in the day. You can catch the show LIVE at Webcast One LIVE.