Insight on Business - The News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by our friends at Bike World - "The store that supports the sport." and FUIRSA - "Tax and accounting professionals working hard for you until the cows come home." Insight on Business is seen live each Monday morning at 8:45 on Webcast One Live and right back here on your time. You can join in the conversation before, during and after the show through Twitter @InsightADV and here is our agency Facebook Page. This week:
Funny Video & Viral - Not So Fast
There is a new study out from our friends at Unruly a video technology company that says consumers may be getting burned out on "funny" videos from brands seeking viral shares. Some other interesting facts in this segment.
The Instagram Ad for Lexus
Take 200 photographers, a 2014 Lexus, add Instagram and bingo...you've got a new video for advertising. We'll share this story of how an ad agency created something...new for the first time.
Our friend Seth Godin has some thoughts about why people, who are not marketers, think they can market and what happens when they do. We'll also share our insight...it happens everyday.
No More Traditional Advertising
Last week we were told by a new director of marketing for a well known local company that they were discontinuing all of their traditional advertising. No print, no radio, no television...all gone in favor of SEO and SEM. Good idea or a train wreck? We'll talk about it.
Eat What You See
Researchers at Iowa State University released an interesting study on the effects of digital advertising and food. Seems that if we SEE the food we'll choose the food...but it must be...moving. Interesting story and something your business should consider.
Iowa Distilling Company
In studio today we've got Phil and Todd from the new start-up in Cumming, Iowa...population 351 in the 2010 census. The home town of US Senator Tom Harkin is buzzing with excitement over legal production of...moonshine from the Iowa Distilling Company. We'll talk about what these guys are doing, why and the trends in liquor distilling.
Those stories and your input today at 8:45AM on Webcast One Live or right back here on your time.