Marketing with Russ Klein

05/08/2015

Marketing with Russ Klein

Insight on Business the News Hour with Michael Libbie is a production
of our advertising agency, Insight Advertising, Marketing & Communications and is the only business broadcast in the Des Moines Metro. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, DWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central Iowa and the Kreamer Law Firm of West Des Moines.

While the name Russ Klein may not be familiar we'll bet you've heard of Gatorade, McDonalds, Maytag, United Airlines, Wilson Sporting Goods... For over 25 years Russ Klein has been involved in value creation and brand turnarounds with some of the biggest names in the nation. Today Russ is the CEO of the American Marketing Association. We caught up with him at an AMA-Iowa event to ask him about marketing and advertising. Here is that conversation:

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines. Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Posted at 12:59 PM in Advertising, Branding, Business, Business Talk Radio, Business to Business, Consumers, Creative, Marketing, Marketing Trends | Permalink

Tags: 1350 KRNT, Advertising, AMA Iowa, American Marketing Association, Branding, Business to Business, Consumers, Des Moines, Insight on Business, Iowa, Marketing, Michael Libbie, New Media, New Trends, Russ Klein

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Insight on Business

The News Hour with Michael Libbie

05/08/2015