The award winning Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and is the only daily, hour-long business news broadcast in the Midwest. You can hear the broadcast Monday - Friday at 5pm on AM- 940 and worldwide here on our Radio Blog. The Business News Hour is made possible through the sponsorship of: Iowa Workforce Development, Aureon of West Des Moines, ReMax Concepts of the Des Moines Metro, the, The Strudl Haus of Des Moines, Tero International, The Kreamer Law Firm of West Des Moines, The Iowa Business Journals, Country Vet Naturals and AARP-Iowa of Des Moines.
We open up our conversation about Impact Sales Training with Maureen Berger admitting that we ALL sell something. Here Maureen, from Tero International, shares with us the process behind Outcome Driven Selling a course that starts with the idea it's best to begin by building and then preserving relationships. Here are the four steps in effective selling:
- Build/Preserve the Relationship and Clairify Goals;
- Identify Desired Outcomes;
- Generate Options;
- Evaluate and Make Decisions.
Have a listen!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.