Fastline Marketing Group - Reaching Targeted Consumers with Todd Hickman

02/03/2022

Fastline Marketing Group - Reaching Targeted Consumers with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? And, stick around for a broadcast connection to Todd's father the great Don Hickman who, for thirty years, was a broadcaster for an NBC affiliate in Springfield, Illinois. Join us in this conversation coming to you from Kansas City.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Posted at 11:14 AM in Advertising, Agriculture, Branding, Business, Business Talk Radio, Business to Business, Communication, Consumers, Creative, Marketing, Marketing Trends, Media, Radio, Retail, Rural Issues, Sales, Social Media, Television | Permalink

Tags: Advertising, Agriculture, Broadcasting, Business, Buy, Digital, Don Hickman, Equipment, Farming, Fastline, Insight on Business, Magazines, Marketing, Michael Libbie, NBC, NTPDA, Sell, Springfield, Todd Hickman

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The News Hour with Michael Libbie

02/03/2022