Insight on Business

Getting Advertising Results with Gale McKinney

It is the hope of every business to be able to show real results for your advertising and marketing dollar. How do you get there?  How about doing business with folks you know and trust and who can take your message to the target market YOU want to reach.  Oh, and then having your trusted advertising partner follow up with concrete information. Is this a myth?  Nope, it's the way Gale McKinney from Twin Rivers Media works. Gale is the founder of The American Cattlemen Magazine and Podcast as well as The American Dairymen Magazine and The Iowa Sportsman Magazine. Here you will learn the value of targeted marketing and more.  Meet my friend...Gale: 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Best Corporate Events with Paul Petrus

For the past two years the National Tractor Parts Dealer Association (NTPDA) has used Best Corporate Events (BCE) to help us do team building events This year in New Orleans BCE worked their magic and the outcome was fantastic. Here we sit down with Paul Petrus the Senior Lead Fascinator for the organization. Paul talks about the early years of the company, how it has evolved and more.  If you have anything to do with any corporate meeting you would be wise to connect with Best Corporate Events.  Meet Paul...and Holly!

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 5 February 2025

Today we'll start things off talking about the LA wildfires and the problems local residents are having with their insurance companies and what California is trying to do to resolve so many issues. (Photo Credit: LA Times) Welcome to the Business News Headlines for Wednesday the 5th day of February...glad you are with us again.  Also, should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 11 minutes:

• Homeowners and California insurance issues;
• Tariff Talk: What will cost you more...soon;
• Super Bowl ads are coming. How wacky can they get?
• AI app DeepSeek and a company barred from doing business in the US;
• Some labor news out of Whole Foods;
• The Wall Street Report;
• And, Starbucks is redoing their marketing message and why.

For the conversation you'll meet Paul Petrus the Senior Lead Facilitator for Best Corporate Events.. We met Paul in New Orleans last month and the work he did in two team building events was spectacular. If you have anything to do with planning your next corporate meeting make sure you check out Best Corporate Events.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 3 February 2025

Is your head spinning?  So much going on from the stock market to tariff talk to trade wars. It's enough to keep you awake at midnight. Welcome to the Business News Headlines for Monday the 3rd day of February, thanks for being with us.  And because we're around daily you can hook up with us on social media find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 10 minutes:

• More tariff talk from President Trump;
• Talking bourbon and Kentucky;
• Elon Musk want corporations to leave Delaware and why;
• Meanwhile Musk is now a official special government employee;
• Gifts for Valentines Day? How much and what Americans are buying;
• The Wall Street Report;
• And, concerns over the Sundance Film Festival.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Some people are truly "gifted" in their ability to have fun yet communicate clearly and effectively. Meet Emily Lang a Training Specialist with Tero International. Here we talk about her time as an actor and how life on the stage helped prepare her for her role at Tero. We also talk about how to better communicate and how sales people can be trained to become so much better when they embrace the skill of building relationships. We think you will enjoy her quick wit and her very interesting story. 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 29 January 2025

Welcome back and we've got a full boat of business news headlines for you today starting off with what rocked Wall Street as the Fed announced it was pausing interest rate reductions. And, stick around for the conversation with Emily Lang a training specialist at Tero International. This exceptional young lady talks about her career as an actor, life on the stage and how those things prepared her for what she does today.  Hint...it's all about helping people become better communicators.  Meanwhile, if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:

• The Fed decision wasn't much of a surprise but...
• Auto and truck fuel standards? Forget about it;
• Germany made a shocking announcement today;
• The White House directive that caused so much confusion...
• Rescinded;
• Big data points due on Thursday...think credit card results;
• Legoland is laying off workers;
• The Wall Street Report;
• And, some eye-popping restaurant news to share with you.

For the conversation you'll meet Emily Lang a delightful young woman full of energy and committed to helping Tero International clients become better communicators and even better sales people.  We'll talk about that, her acting career and more.  Enjoy...we did!

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 24 January 2025

It's the end of the week and a reminder that we're back on the air Sunday, Noon Central and only on News Talk 1540 KXEL and yes, we do stream. Hey, if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and in under 11 minutes:

• U.S. home sales tanked badly last year and why;
• DEI programs are being scraped at a rapid pace by major companies;
• EV's are facing some pressure from the White House;
• If you have a TikTok enabled phone you might sell it for big bucks;
• Some major data points coming next week and we'll share;
• The Wall Street Report;
• And, it's really nice to be rich and getting richer. Talking CEO raises.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Rural America: Help is on the way!

For this conversation my guest is Becky McCray part of the dynamic duo behind SaveYour dot Town. She and partner Deb Brown work with rural communities to help them find potential, exercise community thinking and build a robust town or village. In this conversation we’ll cover lots of problem areas and give some solid solutions to what much of rural America is facing.  Becky McCray one of the founders of SaveYour.Town. Enjoy, we sure did! 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 6 January 2025

While not business news something amazing happened on Monday. Congress certified that Donald Trump won the 2024 election and...there was no...riot.  This is the Monday Edition of the Business News Headlines and thanks for being here. We kick things off with a sticky legal issue brewing against the Biden Administration. And, if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and all in under 10 minutes:

• Steel companies lawyer up;
• Millions of Americans to get social security benefits;
• How to solve the S.S. insolvency?  We'll take that on;
• No more diversity efforts at the house that Ronald built;
• The BIG show is upon us and what to expect at CES;
• Big business sues California and why;
• The Wall Street Report;
• And, the merger of some streaming apps is a big deal.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 26 December 2024

Yes, we like the markets, took some time off and watched some football on Netflix.  More on that coming up. Welcome to the Business News Headlines for Thursday the 26th day of December.  We hope you had a wonderful Christmas and now we get to wish you Happy Chanukah. And if you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today and all in under 10 minutes:

• Holiday sales rose more than some expected;
• But we don't get the disconnect about people and the economy;
• It's been an impressive year for the markets and we'll share numbers;
• How did EV's do this past year?  We'll share what we know worldwide;
• The rate on the 30-year fixed mortgage climbed...again;
• Unemployment numbers fall but, there is a but;
• The Wall Street Report;
• Congrats to Netflix and Christmas Day Football.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.