Insight on Business - The News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible through the support of FUIRSA - "Tax and accounting professionals that will work hard for you until the cows come home." It can be seen LIVE at 8:45 each Monday morning at Webcast One Live and right back here when you want.
This Just In
The News Hour is off the air on Monday. One of the things that comes up from time to time is having to spend some additional quality time with our clients. That is what we're doing on Monday. So, we have this conflict. Our client wants to meet to talk about some design issues with a new product we're launching this summer and it's "all hands on deck". We'll be back next week with Lynn Hicks the business editor from the Des Moines Register. Come back.
We Would Not Expect Less
In store displays are a great way to connect your message with consumers. The other day I happened into the Von Maur store located in West Des Moines and saw this. Classy...
Which bring up the question: "What are you doing in your physical location to boost your marketing footprint and...does it match your brand?"
Not long ago we started searching for a way to aggregate all the news content we follow and stumbled on Feedly and that is our recommendation to you. Easy to navigate and it's also mobile. So, go on...get organized with your news. You can even bookmark us there as well. Yay!
Going Deep with The Economist
For a very long time many of us follow The Economist for news about politics, business and world news. The brand, in the words of the publisher, had gotten "stodgy" and they wanted to shake some things up to get the attention of a new crop of readers. This from Marketing News:
"According to The Economist’s research, most readers discover the publication in college, Direct Marketing News reported. To target students, The Economist has posted its content on millennial-friendly website Buzzfeed. The magazine also filmed generic campus college scenes with MTV (the school is not identified) and posted videos of them, as well as videos hosted by comedian J.B. Smoove, on a mobile-optimized website with a live Twitter feed and a link to sign up for a free subscription to the magazine’s digital edition. The videos have generated 1.1 million views, with an 85% total play-through rate, according to Direct Marketing News." Here is the J.B. Smoove video and we have a question after you watch it:
So, the questions are: Is your brand running out of customers? Is the brand "stodgy" and a little "long in the tooth"? Is it time to shake it up and attract new customers/clients? What do you think and what will you do to make it happen?
Still Buying Web Ads?
A couple of weeks ago we wrote about the huge number of on-line ads that people never open. ComScore told us last year that 31% of on-line ads are never viewed. Well, it's now worse than that. The latest information is that 46% of on-line ads are never viewed. Here is the full story from our friends at Ad Age Digital. The question you need to ask yourself is, "What is better for my brand? On-line ads or taking a huge crack at pinpointing my brand through social media?" Your decision...
Less Is Still Best
We share with our clients that simple is often the most successful. We long for the day when a car dealer or car company creates a simple ad without all the hype. Or a local business decides that simple and classy is so much better than most of the garbage we see on a regular basis. Perhaps that is why we really like this new spot from our friends at Southern Comfort. Whatever is Comfortable is the campaign theme. This ad is called..."Shampoo". We likey.
And Finally Get Ready For This
Here is an ad created by Leo Burnett Worldwide that speaks to drunken driving. Remember, this is a public service piece...get ready to get...blown away.
Nice stuff. It was posted a week ago and already has over 6 million views. BAM!
Thanks for coming by. We're back and LIVE at 8:45 next Monday on Webcast One LIVE and right back here whenever you want. If you want to connect, leave us a note here and/or come by our Twitter Feed @InsightADV and our agency Facebook Page is right here.