What might help your business become even more productive even more profitable? Would you believe that embracing diversity can do just that. Here we visit with Claudia Schabel, who not only has an interesting personal story, but is the President/CEO of Schabel Solutions specializing in diversity, equity and inclusion. Want proof as to how embracing this might benefit your business and your personal life? Spend some time with Claudia...
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
For some today is the end of the week just ahead of the Good Friday and Passover holidays. A programing note the markets are closed tomorrow so we'll not be reporting on the equities. Here's what we've got for you today:
What's going on? Ask Elon;
There is a shortage of baby formula;
Banks are seeing a good thing in higher rates;
But, of course you aren't;
Higher costs are impacting diners;
Amazon is asking for 5% more and for...
The New York AG said to be investigating oil companies;
The Wall Street Report;
Paying less to remote workers...really?
Thanks for coming by!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
Each day, Monday - Friday, at 5PM we bring you news and information
about the business world of Des Moines, Iowa on 1350-KRNT. (You can catch the live stream there as well.) Insight on Business - The News Hour with Michael Libbie talks economic development from Main Street to the large corporations that dot Central Iowa.
Coming up today along with the business/economic development news of the day as well as spend some time with several friends of business. And, if you missed the live show, here is the podcast:
Desmund Adams - Mr. Adams owns Adams/Douglas a small business based in Clive, Iowa that swims in some large waters. Adams/Douglas is a search firm that seeks to find high quality employees for specific areas. We'll talk about the job market, something called "Passive Talent Development" and the placement of minority workers across the United States.
Jay Byers - Mr. Byers is the Chief Executive Officer of the Greater Des Moines Partnership. The Partnership provides resources for moving or expanding a business into the Greater Des Moines Metro, shares employment opportunities, information about the Metro as well as holding a number of events all designated to boost the economic development of Des Moines.
In addition we've got a story about the Iowa Distilling Company of Cumming, Iowa and a look at how one Chamber works to re-introduce members in a networking function meant to do business with people...you know.
Those stories along with the stocks of local interest, the agri-business report, news and information about what's going on in the Metro. Join us at 5PM at 1350-KRNT, Des Moines.
Insight on Business - The News Hour with Michael Libbie is seen each
Monday morning at 9 from our studios at Webcast One Live and today also starts our Monday - Friday radio news hour at 1350-KRNT in Des Moines.
So, what is the difference? Plenty.
The Web/Television News Hour is broad in scope with news and information from the world of advertising, marketing and business. The radio program on 1350 KRNT is much more local. Local news about business and economic development in and around the Des Moines Metro.
On the TV/Web News Hour Today:
Making The Office Cool - Four Tips
Social Media a "Waste of Time" says MIT
Turkish Television - Kelly Brook & AXE
How is Your Package? - Worst of the Week
Des Moines Cycle Club - Pedal Off the Pounds
Best of the Week - Skittles and MAXIM Model Chrissy Teigen
And, we'll post the videos here later in the day.
THEN...
Tonight at 5PM we kick off Insight on Business - The News Hour radio edition at 1350-KRNT. A full hour of news and information about Des Moines Metro businesses. Our guests this evening include Christian Renaud of Start-Up City and later Beau Fodor from Panache. Between guests we'll have a report about the Iowa Distilling Company and what's happening in the Indian Grocery World. Those stories, the stocks of local interest and more. Join us as we launch the daily radio edition of Insight on Business.
Insight on
Business the News Hour brought to you by: FURISA– Professional business accountants that will work hard for you
until the cows come home; Bike World – The Store that Supports the Sport in
Ames, West Des Moines and Urbandale, Iowa;
Mr. B Clothing – Their business is making you look great; the
Kreamer Law Firm of West Des Moines – Specializing in Business/Corporate Law and Estate
Planning.
Today along with our guest Jason White (right) from the Warren County Economic Development Corporation we have these stories:
Who is Jennifer Prince and Why Should You Care
Twitter has hired Jennifer Prince, formerly Google's head of media and entertainment ad sales to pitch Twitter to TV and movie marketers. Why does that matter? We think it shows how powerful Twitter can be by pushing real time messages to users who already appear to be following specific shows.
Fifteen Dollars an Hour? Maybe in Seattle
We share with you what is going on and why this might help build the economy...or maybe not?
This Week's Economic Signs
A look at the reports coming out this week and why you should be paying attention.
Economic Development Numbers from the Iowa State Fair
Much has changed over the past thirty years including how much money is pumped into the Central Iowa economy.
Jason White
Our guest is Jason White the executive director of the Warren County Economic Development Corporation. We talked about how Warren County decided they needed to take a front seat with economic development with GroWARRENow:
We also discussed the decision by an Urbandale, Iowa company to expand their operations into Warren County and how a local manufacturing business is doing their part to make products to treat Iowa water:
In this segment we discuss the economic impact of bicycle trails, the expansion of a new system in Warren County and the new businesses in the liquor, beer and wine industry:
In our final segment with Jason White we discuss Indianola as the first "Connect Iowa" community and talk about the future of the region:
Insight on Business - The News Hour is a product of our advertising agency, Insight Advertising, Marketing & Communications. You can connect with our agency on Twitter @InsightADV and our agency Facebook Page is right here.
Insight on Business - The News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and can be seen live each Monday at 8:45 on Webcast One Live and right back here whenever you've got time. We take comments and questions on our agency Twitter Feed before, during and after the show @InsightADV and (if you want) here is our agency Facebook Page for more about how we think. All of this is being brought to you by FURISA - "Tax and Accounting professionals who will work hard for you until the cows come home!"
Responsive Web Design & Your Business
You know how much I believe in mobile applications for your business website. We've talked about it before. Last week we spent some time with my friend Andy Priestley from DWebware talking about that and how to best integrate social media into your sites. Good stuff. Promise!
Just Dating?
Have you noticed the alteration done for the eHarmony brand? "Not everybody is interested in marriage..." What are the stats, why would eHarmony make the switch and is the Internet responsible for more...marriages? We'll share.
Should Your Business Be On Facebook?
We'll take a look at the numbers and why some businesses consider Facebook their number one advertising/marketing platform and why in some businesses it fails...miserably.
The LGBT Consumer
This past weekend was Pridefest in Des Moines which got us to thinking about the LGBT demographic. Where are they hanging out at? We'll tell you and what you need to do if you are seeking to break into that very active demo.
Dress for Success
Back a million years or so I was given a book written by John T. Malloy. "Dress for Success" was published in 1979 and was a ""Bible" for young men who were seeking a boost in career advancement. It was/is a simple read that is still viable today. We'll be talking about dressing for success with our guests, Tim Sitzmann and Darrin Davis of Mr. B Clothing. What has changed in thirty years? Is dressing well a thing of the past? What's happened to style for men and women in middle management professions? Does it cost a ton to look good? We'll cover it all and encourage your input as well. Dressing for Success with our friends from Mr. B. Join us.
Dress For Success Part Two
When we were researching for this week's show we stumbled on this group that has agencies all over the world and two locations here in Iowa. We'll share the video and the Dress for Successstory.
Insight on Business - The News Hour is live at 8:45 each Monday morning on Webcast One Live and right back here on your time. Join us for the conversation.
Insight on Business - The News Hour with Michael Libbie is a look at the world of advertising, marketing, consumer trends and the tips our advertising agency offers to business owners and managers. We're LIVE each Monday morning at 8:45 at Webcast One Liveand right here in this blog anytime you want. Before, during and after the News Hour we monitor @InsightADVfor comments and questions. IOB-The News Hour is brought to you by FUIRSA Tax, "Working hard for you until the cows come home." This week:
The Scary Buying Cycle & Retail
Once upon a time retail business owners controlled the advertising media. They would create a print, radio or television ad and push that message to consumers. They still do that but the consumers have taken control of the message. That has lengthened the buying cycle and if your business fails to engage... We'll share what has happened and what you can do to get "back in the game".
Want To Build A Crowd?
This past weekend some savvy new business owners had a Grand Opening. Hundreds of people flocked to the event. They sold out of several items within hours and the crowd shared their experiences with their friends encouraging them to join in on the fun. All of this without buying one second of radio or television time. All of this without buying one piece of print. How did they do it? It was not "free" and it was not "easy" but it worked. We'll break it down for you and congratulations to the 515 Brewing Company for some nice work.
Co-Create Your Next Product/Service
Who Says YOU have the best ideas? No doubt...you. But, have you ever thought your consumers might be able to help you create create the "next big thing"? We'll give you four solid ideas on how successful businesses turn their customers into the new research and development department and why that works.
Repackaging Works & Why
Last week Pepsi announced the first major repackaging of their product in 16 years. We're wondering what took them so long. Sure, it's not that they had a lousy product or bad packaging for those 16 years. But, repackaging sells and creates a buzz. What your business (and Pepsi) can learn from the heady days of Detroit automakers.
The Business of Politics
We've invited Susan Judkins and Desmund Adams into our studio to talk about the area of politics most folks never see...the business side. We'll talk about what they learned from their recent run for public office, what business decisions they were surprised they had to make and how politics and business go hand-in-hand. It is "The Backstory of Running For Office" with two bright friends. Believe me...you'll learn something here.
Worst Ad(s) of the Week
Each week we share with you either the BEST or the WORST ad of the week and help you better understand why we "crown" our "winners". This week we'll show you two. Two ads we thought were disgusting.
We're LIVE at 8:45 Monday Morning at Webcast One Live...join us!
For nearly three solid years several of us poured our energy into an online Radio/Television station known as Webcast One Live. It was an amazing adventure that was full of promise. I still think it is a vision of the future. Much of this quick video was shot a year ago when the station was moving, we thought, into a much more broad world of shows. It was fun to find the video and, now, share it with you.
While I carry on Insight on Business with Michael Libbie as a blog feature, this was an exciting adventure and it helped me use some of the TV talents I had long ago moved away from. Big shout out to my two talented friends, Maxwell Crabb and Esme LeJeune. Great folks to work with. If you want to connect here...feel free to leave a comment or we can connect on Twitter @MichaelLibbie or our advertising agency is @InsightADV. Thanks for watching! - Michael
Insight on Business with Michael Libbie is a daily (Monday - Thursday) look at marketing, advertising, consumer trends and best business practices. We're LIVE from Noon (Central) until 1:15PM talking about local to national trends in marketing and advertising goods and services. While our Monday focus is on Metro Des Moines stories you're still going to find a nugget you can use in your business or personal life no matter where you live. To watch, listen and take part head to WebcastOne LIVE. And, I monitor Twitter @MichaelLibbie before, during and after the newscast.
Suzanne Hull from Unemployed in Des Moines was our guest today. Suzanne talked about her experiences in the world of job searching, how she created not one...but two businesses from what she found. We'll talk about Iowa Works (Iowa Workforce Development), what is right and what is wrong with the job search experience, what's broken and how to fix it. Why is the "science" of Human Resources broken and what should HR directors be doing to fix it? It's not all complaining...we gave you some action steps to help both the employer and person looking for a job. Let's make it better...today with Suzanne Hull with Insight on Business.
The Brand Chef - Andrew B. Clark checks in this morning with a "thank you" post but more important the lesson of Always Being ON when you are an entrepreneur. We agree and we'll get Suzanne's take on this as well. Thanks for the nice words Chef!
Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
NatraTurf - The "Greening of America" can start in your own yard! www.NatraTurf.com
Lotus Moments - Business announcements and wedding invitations that will have folks go, WOW! www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your business "get noticed" learn more at www.ESP4All.com
Thanks for coming by! See you LIVE at Noon Central!
Insight on Businesswith Michael Libbie is your daily, Monday - Thursday, news/webcast about advertising, marketing and consumer trends. Our mission is to help you navigate the waters of advertising and marketing. To help you better understand what consumers are calling for and how to reach them. We're part of WebcastOne LIVE and glad you've found us. We're LIVE at Noon Central and if you follow this link you'll be able to see, listen and interact with us. WebcastOne LIVE, thanks for coming by.
On the show today we're starting out with our good friend Andrew B. Clark from the advertising agency Love Scott. Andrew is better known as, "The Brand Chef" and, hey have a look: The video hits at :59 into the show. Enjoy and let us know... Links to our stories are below the video.
Andrew B. Clark today with Insight on Business when it comes to the idea of branding and getting your message to the public. Large and small businesses need to keep sharp and learn today at Noon Central.
In other stories:
When "forever" isn't? The U.S. Postal Service, yesterday, made known their intent to raise postage, again, this time by two-cents for First Class Mail. Higher for other mailings. The Direct Marketing Associationis working hard to get the request denied. And, is it against the law? We'll tell you about it. And here is the story. And another question...why release this on a holiday? Maybe hoping it wouldn't get coverage?
When was the last time you raised your rates or prices? It's a solid question and we'll talk about it a bit more today. If you have...by how much over the past five years if not...why?
A word or two about PRODUCT PHOTO SHOOTS - what the consumer doesn't know or understand...much less a client. And, why professional photographers are struggling.
Passports? Get ready....the cost of those are going up...too.
NatraTurf - Now you can start having an impact on the environment in your own yard: www.NatraTurf.com
Lotus Moments - For wedding invitations and business announcements that will make folks go...WOW! www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your business get noticed: www.ESP4All.com
We monitor Twitter @MichaelLibbie before, during and after the show. And, when you come by we hope you'll join us on The Chat with questions and comments. Thanks again and see you at Noon - Central on WebcastOne LIVE!
