Insight on Business with Michael Libbie is our Monday - Thursday newscast about advertising, marketing and consumer trends. We're part of WebcastOne LIVE and you can find us on the channel starting at 12 Noon Central. You can watch, listen and take part in the live chat for our show and others by heading to WebcastOne LIVE and we monitor Twitter @MichaelLibbie before, during and after the show for your comments and questions. Join us today at 12 Noon!
On the show today (the text and the links are right after the video - Video starts at :40 seconds in)
I've got some insights from our recent trip to see Mom. She turned 90 this month and my son, Aaron, and I headed to very rural Northern Michigan. Coming back, yesterday, we visited the Village of Milford my "hometown" of 6,200 people just 35 miles from Detroit. Is there life in a depressed economy and how to take advantage of what you already have. In this photo The Milford House. Taking a gas station and an ice-cream shop to cool and trendy...
Why all national brands, no matter who they are, are vulnerable to the "boots on the ground" and what you...as a business owner needs to do the make sure your business doesn't fall trap to sloppy service and worse...lousy conditions.
The "local angle" of being in business as a BP Retailer. I'll share a story about a visit I had with folks from Blarney Castle who have several convenience stores with a BP brand attached. What are they feeling and experiencing? We'll talk about it.
While gone I gave a business, Flowers Unlimited, what I think is a powerful idea to help them increase business AND brand. I'll share it with you today.
Here is a photo of "my office" over the past several days. It's a Burger King in Indian River, Michigan. The draw...was free Wi-Fi but the "come back" was the daily treatment from the staff. And, yep, across the street there was a McDonalds. I'll share why Burger King beat McDonalds in this adventure. Something you, no matter the business, can learn from. Sorry Ronald...strike two.
Re-Branding a High School and wondering, out loud....why? I'll share with you a little about the Milford Redskins...now the Milford Mavericks...and...why. I'm still wondering.
Enough...of "show and tell". In other news:
We talk about the "Green Industry" all the time. We've got several clients involved in R&D and they've been doing great...even during the recent recession. Part of the secret to success is that they've continued creating products and services that are "sustainable" and then releasing to the hungry consumer. Here is a look at what's been going on at Procter & Gamble (P&G) and how committed they are in delivering what the consumer wants. The article is from Heather King and it's a great lesson in...listening.
Our friend Lee Odden has a great post on "Five Search Engine Trends that Impact Your Business". The bottom line is this...if you are NOT engaged, daily, you'll be missing business that is going "someplace else". Think it's time you...spent some time learning why? Here is the "short list":
- On-line Search - Off-line Buys
- Life Beyond Google
- Mobile Search Comes of Age
- Social Media & Advertising
- Paying for Traffic is it Worth the Investment
Banking in your Backyard - So, what does small business have to say about banking relationships and community owned banks? It's not surprising and here's an article from Gwen Moran about relationships and why they matter in these tight credit times.
How about FIVE things you should know about...SLEEP? No kidding. We'll talk about the power of sleep and how it can impact your business. But, don't fall asleep during the conversation. Here is the article by Cline Roque for the Web Worker Daily.
Back to work kids...catch you at NOON Central. Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by:
NatraTurf - Now you can have a sustainable lawn with the help of our friends at www.NatraTurf.com
Lotus Moments - Business announcements and wedding invitations that make folks go, WOW! - www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your business get noticed: www.ESP4All.com
Thanks for coming by...