Insight on Business

The Business of Photography with Brent Isenberger

Back in the day photographers like Brent Isenberger had to use film for their shoots. That meant taking lots of photos hoping that one or two might make it to print. Here Brent talks about the photography industry, the changes in the business and how important it is that businesses who want to showcase their products hire an experienced "product shooter". Think of the many images you see for packaging, social media, commercials...the list gets large and Brent creates the magic in his state-of-the-art studio. In addition to photography Brent also has a portfolio of video presentations.  He also lifts up a disturbing trend among some startup shooters. You can learn more about Brent and his work here at his website.  In the meantime, here's Brent:

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines and More 5 July 2023

Welcome back to those of you who celebrated the Canada Day weekend as well as the Independence Day weekend in the U.S. We hope your holiday was safe and meaningful. Today, along with the business news headlines you'll hear from a master photographer Brent Isenberger about changes in his business, why it's critical to hire great "product shooters" for advertising and branding and a strange issue he's been seeing when it comes to new people in his industry. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  

• New Data from Nielsen on "How America Listens";
• Fed minutes reveal additional rate hikes;
• Everyday Americans are no longer giving to charity and why;
• The feud between Meta and Canada gets hotter;
• New laws targeting foreign ownership of farmland;
• Jet Blue not going to challenge a recent ruling;
• The Wall Street Report;
• Meta about to launch a Twitter rival? Yep...

Those stories plus you'll meet professional photographer and videographer Brent Isenberger as he talks about the many changes in his industry and a disturbing trend he's seen among new people in his business. Listen to that conversation by clicking our player:

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 4 April 2023

Like we indicated in the open today...did you feel a bit distracted by what was going on in NYC? Maybe just a little?  One thing we're glad about is that we don't do it. "It" being politics. What a deal and welcome to the Tuesday Edition of the Business News Headlines, glad you are with us again today. Just ahead some of the big news stories of the day and perhaps some you may have missed. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  

• GM says their voluntary buy out was a success;
• Job openings in the US shrank;
• Which should give the Fed pause...maybe?
• Old becomes new over at Old Navy;
• The culture war hits...beer! Say it ain't so...
• Thinking of buying an apartment building? Some news;
• Home sales rebound a bit and why;
• The Wall Street Report;
• Gen Z has gone sour on this commodity and what to do about it.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Fastline Marketing Group - Reaching Targeted Consumers with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? And, stick around for a broadcast connection to Todd's father the great Don Hickman who, for thirty years, was a broadcaster for an NBC affiliate in Springfield, Illinois.  Join us in this conversation coming to you from Kansas City.  

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines and More 2 February 2022

Four a fourth day in a row we watched the major indexes gain on Wall Street and while there were some scary moments as the Nasdaq flirted with the flatline, in the end, it was all green.  Here's what we have for you today:

• Yes, the markets gained again;
• Oil also shot up today;
• This job pays $145,000 and there are 14,000 openings;
• Folks in Wisconsin are crying foul and they are hot;
• PayPal flushes 4.5 million "bad actors";
• That cup of joe is gonna cost you more;
• Google and 4th Quarter Earnings....WOW;
• The Wall Street Report;
• And Meta's (Facebook) stock tanked and why.

Those stories  PLUS for the interview you'll meet Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. We'll be talking marketing to the agricultural community and answer that question about "print being dead". Far from it...but it also depends on what you're doing with it and who your target...is.

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Lessons in Marketing & Advertising with Jeff Greenfield

We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar.  (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really.)

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines & More 1 September 2021

Welcome to a brand new month and one that has been, traditionally, a lousy month for Wall Street.  We'll share those numbers in just a bit. And, make sure you click through to the interview with Jeff Greenfield. We're talking about some critical information about advertising, marketing and branding...that will impact the bottom line.  But, first the news:

• That inflation stuff? Think, soup;
• Did cuts in unemployment benefits drive workers to jobs;
• The war in Afghanistan had a dollar price tag too;
• More bad news for Boeing;
• Your ID on your...phone?
• Private sector job numbers disappoint;
• The Wall Street Report;
• ZOOM goofs that cost careers and some tips.

For the interview you'll meet Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We're talking advertising and marketing and using the spoken word to get the results you want...and need. Loads of tips and ideas that will seriously help you and your business. We talk radio, television, podcasting, digital, Facebook... Just, listen:

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 17 June 2020

Nothing lasts forever and so it was that we saw the markets tilt south today; we'll share that story and more on this the business news headlines for the 17th of June.  Coming up and just a click away:

• Mortgage rates drop and the housing market booms;
• Yet another COVID19 casualty and you'll never guess what;
• We've grown up with "Aunt Jemima" but she is now...gone;
• What shopping has been going on we've been tracking;
• Target boosted its minimum wage and offers a bonus;
• The Wall Street Report;
• When the rich stop buying it hurts low income folk the most.

Thanks so much for being with us.  Follow us on Twitter all day @IoB_NewsHour for regular updates and news.

No Longer a "Waste of Time' - Going Digital with Laura Kinnard

If it is true that "necessity is the mother of invention" look no further than COVID19 and how some businesses and organizations are suddenly adopting some form of digital marketing. For years Laura Kinnard from Drake University and DMACC has been all about encouraging her students and the businesses to adopt a digital platform to reach consumers. Now many are there. Today we offer some shoutouts to Chris Snider of Drake, Phil K. James from Good Milkshake Digital, Debbie Marshall, FUSE Chamber, the Greater Des Moines Partnership and the Iowa Center for Economic Development.  See...we've been watching! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

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The Business News Headlines & More 19 February 2020

It's mid-week and the markets bounced back today and no doubt would have gone higher if it wasn't for the Fed suggesting that interest rates are going to stay put for a bit.  Here are the stories for today:

• More and more seniors are entering the job market...and what are they doing?
• Bottled water is in trouble in more than one state;
• Another restaurant chain ignoring child labor laws;
• The Wall Street Report
• "Friends" continues to make new friends and lots of money.

Those stories plus a Marketing Tip this time about podcasting. What is it about content that really impacts? You will be surprised. Also in this segment I'll offer some equipement tips, social media tips and more.  It's called "Think Before You Podcast". 

Thanks for listening!