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It's The Metro Monday Edition
On Monday's we tend to stay closer to home but our thoughts are with those who experienced the devastation in Joplin, Missouri yesterday. The weather spawned a tornado system that stretched from Oklahoma to Minnesota.
The "Maid-Rite Maiden" - Really?
Urbandale, Iowa is the headquarters of Maid-Rite, those tasty loose meat sandwiches that have been an Iowa tradition since 1926. The company now has restaurants stretching from Texas to Minnesota. Very nice...however: "The Maid-Rite Maiden"? I'm not sure anybody has called a woman a "maiden" since before 1926. While the franchise owners like to hearken back to an earlier day with the decor...a "maiden"? Really? But hey...we noticed.
Another Sign That Bugs Me...Clive
Locals, and out-of-towners, who roll on 86th Street in Clive, Iowa pass by a newly renovated park on the corner of 86th and University. Aasheim Plaza is a stunning surprise as the city works to make the community more...modern. The "Prairie Engine" Art Sculpture by Marc Moulton is very cool and meant to remind us of the importance the railroad had on the early development of the city. Nah...it's very, very cool. Except...the "a" on this side of one of the sculptures. It may be a small case "a" but wouldn't a capital "A" look better? I see this nearly every day and wonder. You? It's the little things that get me. ;-)
Sign of "The End of Times" -
We're still here after an odd weekend. I suspect more people, today, know about "The Rapture" than six months ago. From that aspect, the marketing plan was a hit. What does it take for people to sell their possessions and take to the streets proclaiming, "The end is upon us!"? They are seeking what they already believe. I doubt this attempt brought many to Christianity...but it sure put a hole in some of the theology. That's a branding problem. Wacky as it might have been the faithful and pastors of every stripe now have an even more skeptical audience or a teachable moment. Something to think about if your business over promises yet...under delivers.
Unemployment Rate - Down
Iowa added 700 jobs in April and the unemployment rate ticked down from 6.1 percent to 6 percent. Most of those new jobs came from the manufacturing sector. Here is the story from Donnelle Eller of the Des Moines Register.
Social Media - Love/Hate Affair
This Thursday the Des Moines Social Club will play host to a series of presentations for business about Social Media. You know...one of those things you love...or hate. From "how to" better use social media for business to learning a few tricks of the trade it's going to be a great time. The event is scheduled from 3PM until 8PM at 400 Walnut (Kirkwood Building) and is a fund-raiser for the Des Moines Social Club as they seek a permanent home. Admission is $10 at the door or $7 for students.
Time is UP - Thank YOU!
The deal is that I'll give you an hour of research and writing if you'll give me ten minutes of reading. The goal is to help your business, no matter the size, stop and think about marketing and consumers...and how your business works with both. Thanks for coming by! Let's keep in touch - Here is our advertising agency Facebook Page, or on Twitter @InsightADV or @MichaelLibbie. Have a great Metro Monday!