Insight on Business is this nation's only daily, live radio talk show with a focus on advertising, marketing and consumer trends. We're part of Des Moines Local...LIVE- 55 broadcasters bringing more talk radio than all the "regional" talk stations..combined. Insight on Business is heard/seen Monday - Friday starting at 12:30PM Central.
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Side note: It is official! I am "hooked" on "24". We have been watching three episodes a night at home...not sure I could stay "in touch" with the show week to week because...well anyway, thought you should know. Back to business!
Yesterday a listener contacted us through Twitter - @MichaelLibbie - and said that watching our show was like taking a college class in advertising but from somebody that actually "knows the business". Thanks that was very kind. Hope that today we can share some insights that make the effort worthwhile.
I LOVE the work of Seth Godin. In just a few words he can share a complete story. Today Seth had this post about "Breakthroughs and Drips". If is worth the read so go ahead...I'll wait. Today we'll discuss this AND what motivates some businesses to shed a great idea and direction in favor of something "new". Come by for a listen?
Have you heard that Blackberry will launch, in 2010, a new Advertising App that promises to take advantage of the digital market and "engage" people with ads that are "interactive". Here is the story from BrandRepublic. Will you be engaged?
No doubt you've seen this story about Google Dashboard. You know the "story of your life" made up of digital records gathered from all sorts of places. It paints a pretty clear picture of who and what you are. So, for those businesses that continue to shy away from digital marketing. Wouldn't you rather KNOW what is being said about you, your product or service? We think you should. Here is the link to the story from the Boston Globe.
All advertising agencies don't embrace digital marketing. Does that come as a surprise to you? It didn't to us. Knowing the depth of understanding of your agency or your business is critical. You would be amazed as to WHY many advertising agencies keep mum about digital marketing. And, it's shocking. We'll talk about it.
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Thanks for reading, watching, listening and taking part. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communicationsand we are responsible for its content. Follow us on Twitter, @MichaelLibbie or @InsightADV.