Insight on Business

CLE Productions with Matt Kiernan

When you go to an event, be it corporate or entertainment, it's always cool to check out the things that make it all pop. The sound and lights and staging. It all creates an experience long remembered. That is the business of CLE Productions based in Des Moines but doing business nationwide. Our guest is Matt Kiernan who sat down with me to talk about what CLE Products does and also make sure you know about a special event featuring internationally acclaimed specialist on planned events, Joe Goldblatt who will be in Des Moines on October 7th for CLE Production Talks. Here is our conversation.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

Three Marketing Professionals from AMA-Iowa

Insight on Business the News Hour with Michael Libbie is a production 
of our advertising agency, Insight Advertising, Marketing & Communications and is the only daily, hour-long business broadcast in the region. The News Hour is made possible through the sponsorship of: The Greater Des Moines Partnership, Shaul & Desmond CPA of West Des Moines, Iowa Soft Water of the Des Moines Metro, Aureon of West Des Moines, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, The Strudl Haus of Des Moines, Tero International, and the Kreamer Law Firm of West Des Moines.

We attended, along with about 150 others, the American Marketing Association - Iowa Chapter Experience 2017. We caught up with three of the professional marketers who addressed the group to learn more. In this segment we talk Marketing Analytics and knowledge of what consumers really want with Heather Lamb of Zirous which is based in Ankeny. Then we talk about trade shows and how to get the most out of your next event with Cari Rosno the owner of Skyline Dynova of Des Moines and Omaha. We wrap up this segment with Tiffany Tauscheck of the Greater Des Moines Partnership about how to work local but still be global. Three very different topics but all valuable information for business. Have a listen.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

The Business of Signs with Steve Smith

Insight on Business the News Hour with Michael Libbie is a production 
of our advertising agency, Insight Advertising, Marketing & Communications and is the only business broadcast in the region. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, DWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central Iowa, Tero International and the Kreamer Law Firm of West Des Moines.

In his twelve years as a sign maker Steve Smith of Fastsigns in Clive, Iowa has seen plenty of changes and growth. How has the business changed, what are the trends in signage, are there new technologies that help in the design and effectiveness of signs for business?  We asked Steve those questions and...more. Have a listen before you head out to your next trade show or order your next business sign. 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Networking & Business in the DSM Metro

Insight on Business the News Hour with Michael Libbie is a production        of our advertising agency, Insight Advertising, Marketing & Communications and is the only business broadcast in the region. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, DWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central Iowa, Tero International and the Kreamer Law Firm of West Des Moines.

She's back! Each Week Laura Kinnard shares with us the top networking venues in the Des Moines Metro. You can find loads of items on Twitter with #DMBizEvents. This week we also have a conversation about social media and event promotion. What does it take to promote a local, regional and national event using social media? We'll dive into that as well: 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

7 Tips to Improve Your Trade Show ROI

Insight on Business the News Hour with Michael Libbie is a production of our                     
advertising agency, Insight Advertising, Marketing & Communications and heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Hy-Vee and the Hy-Vee Market Grille near you, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, In the Bag Corporate Corporate Cuisine of Des Moines, Triplett Office Essentials of Des Moines and the Kreamer Law Firm of West Des Moines.

Just the other day a business owner was sharing the high cost of doing trade shows and questioned his return on investment.  Had he been listening to the News Hour he may have seen a big difference. From our advertising agency, "Seven Tips to Improve Your Trade Show ROI". Here you go: 

 

Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Tom Wheeler and Signs for Business - 30 January 2014

Insight on Business the News Hour with Michael Libbie is a production of                    our advertising agency, Insight Advertising, Marketing & Communications and heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, West Bank of West Des Moines, Iowa Computer Repair of Windsor Heights, Bindery One of Des Moines, ReMax Real Estate Concepts of the Des Moines Metro, Lotus Moments Event Center of Des Moines and the Kreamer Law Firm of West Des Moines.

You know the words, "Signs, signs everywhere a sign..." We thought it might be helpful to talk to a sign professional, Tom Wheeler from ABC Signs in Urbandale about what works and what might need some work.  A far ranging discussion from display to point of purchase to trade shows.  We covered lots of ground.  Here is our conversation:

 If you want to connect we monitor Twitter @IoB_NewsHour and our Facebook Page is right here.

 

Insight on Business - 02/25/13

Insight on Business - The News Hour is our look at advertising, marketing, public relations and business stories on a local, regional and national level.  We're live at 8:45 each Monday morning on Webcast One Live and later with the podcast and video-cast right here.  Insight on Business - The News Hour is brought to you by FUIRSA - "Working hard on your taxes until the cows come home." You're welcome to join the conversation on our Twitter Stream @InsightADV or our advertising agency Facebook Page is right here.  This week:

 

The Twitter Hashtag and Event Management

It's really a simple thing but we often see folks who have a Twitter account and who are putting on an event mismanage the opportunity to connect with attendees.  The simple answer, which will engage attendees and the TwitterSphere is to use the Twitter Hashtag.  I'll share with you the five things (see we've added one) you should do to enhance the experience and public relations of your next event.  And, as always, if you've got additional suggestions share them with us.

 

What Makes You Stop?

Last week we shared with you some examples of Point of Purchase images/copy that can get consumers to stop and notice what it is that you are selling.  This week I'll share with you something we saw in a local grocery store that compelled shoppers to notice.  It all has to do with great color coordination, an attractive spokesperson and a product not many people know about.  Put it all together and this works!  Hat tip to Harvest Moon Farms of St. Charles, Iowa.

Betting on Rural Iowa

Last week I wrote this blog post about a company (Calcium Products, Inc.) who has made the decision to expand in tiny Gilmore City, Iowa (pop. 504).  I'll share some of the back-story as to why and a peek at what they are doing to not only expand but be energy efficient at the same time.

 

Smart Looking Marketing 

Recently the Des Moines Cycle Club asked me about some marketing ideas they had.  We take NO credit for this great looking jersey but we do love it that they took our advice to use the QR code on both the jersey and the membership cards (which members get 10% off at several area bike shops).  Now all we need to do is get them to go mobile so they can make the best out of their QR.  Ya think?

515 Brewing Company

Our guests this morning are two of the guys from the new Metro Brew Pub - 515 Brewing Company.  Over the past couple of weeks they've held a couple of "soft openings".  We went down to visit and shot a little video we'll also share with you.  We're interested in the "back-story" of building a dream business while being a full time employee, the support of family and friends, the work and worry and what makes the world of brewing such a deal?  Join us at about 9:15 for a live conversation with Bailey Forrest and David Ropte from 515 Brewing Company.  And, for those of you considering a start-up like this...bet they have some solid advice.

 

 

We're LIVE at 8:45 on Monday and whenever you want...right back here. 

Insight on Business - 02/04/13

Welcome back to Insight on Business with Michael Libbie a weekly news and information program about advertising, marketing, consumer trends and the interviews that give us a "back-story" on what makes business...business.  We air live each Monday morning at 8:45AM Central on Webcast One Live and "whenever you want" through podcast and video.  Our Twitter Stream is @InsightADV and if you want to connect on Facebook our advertising agency page is right here.  Lots of stuff on the show today and I promise you a nugget of marketing wisdom in each segment.  Here is the show from today...and yes, we need to bring a little more light to the program.  Show starts at about :45 seconds:

Watch live streaming video from desmoineslocallive at livestream.com

 

Twitter & Business

Our advertising agency uses Twitter daily for ourselves as well as our clients because Twitter is a major source of news and information about...consumer trends.  However most business people, as well as some advertising agencies, have little understanding on how to use Twitter correctly.  We'll share our Top Ten Tips for Twitter during the first segment of the show.

Trade Shows & Your Business

Nearly every business has the opportunity to exhibit at a trade show of some kind and you spend thousands of dollars showcasing your products and services.  My bet is that your company is wasting thousands and thousands of dollars investing in a marketing effort that is failing you and you don't have a clue on how to fix it.  Today we'll help you better understand, in simple language, what you can do to make your trade show experience a success and boost the return on your very expensive investment.  Trade Show Tips in the second segment of the show.

Modeling Anyone?

We all see them...strutting on the catwalk, wonderful photos of attractive men, women and children wearing expensive clothing or...at least with adults...nothing at all.  The world of modeling, to the outside world, seems not only attractive but also alluring.  But, what about the business side of modeling?  Is it a rewarding experience?  How does a person get started?  Do you "go it alone" or do you ink a deal with a modeling agency?  What does it cost to get started in modeling?  What's hot in modeling trends?  Today we welcome both sides of the conversation to our studios.  Trisha Hunter goes by the name, at least on Facebook, of "Trisha Trixie" and she is an independent who likes to work the "pin-up" and "retro" scene. We'll ask her about the independent role and about her work designing...aprons.  Also with us is Shelana Laing a partner in the Des Moines modeling agency Runway Model & Talent. Shelana is going to share with us the "back-story" of modeling, working at an agency, what it takes to get started and some of the unique stories common to the industry.  I know...modeling in....Des Moines, Iowa?  Yep...and hope you can join us for this fun adventure.

Those stories, the stock outlook and much more today as Insight on Business with Michael Libbie returns live at 8:45AM today.  See you in a bit!

Advertising & Business Solutions

Each week we run across several interesting stories and ideas from the world of advertising and marketing that are geared to help you in your business.  Short stories with links to help you connect.  If you would like to leave a comment here, feel free or let's get together on Twitter @InsightADV or our advertising agency Facebook Page is right here. 

Trade Shows & Your Business

I share this because many businesses spend thousands of dollars at trade shows and receive little in return.  That's no way to run a business.  When your trade show ROI stinks it leaves everybody with a bad feeling about the event.  Let's change that...today by starting with the "look" of the booth.  Our client is Country Vet Pet Foods based out of South Dakota.  We created their booth five years ago and it’s still…stunning.  What makes it that way is a minimum of words and bold images.  Here are several more tips:

• Booth Lighting – Even “if” there is enough lighting in the building spring for the extra charge to light up your booth.  It gets noticed;
• Clean – Lots of traffic means lots of litter.  Staff needs to be on top of making sure the booth is clean and neat;
• Staff– The booth needs to be well staffed and  make sure everybody is wearing your logo and dresses similar.  Branding people…branding; (photo: Lyle Steinman, Pro-Staff)
• Visitor Comfort – If you are having folks “sign up” for something make sure the tables are counter height;
• Product Placement – Don’t make attendees “guess” what you are selling/promoting

Hope it helps…

Free (Yes FREE) Beginning Business Seminar

If you’re thinking of starting a business or have a start-up and you are looking for new ideas, ways to finance and ideas regarding marketing & advertising you might consider attending the (FREE) event, “Start, Grow & Succeed” on Wednesday, February 29^th from 8:45AM to 1:30PM.  Loads of speakers, information and help to help you grow and make some money.  It is being held at the Lotus Moments & Event Center 2134 East Grand Avenue.  To register head to their Constant Contact site.  Did I mention it is...free?

Is Iowa Creative?

Coming up next week is an opportunity for you and your business to examine your level of “creativity” and if your business has a “creative culture”.  Matthew E. May is coming to town for the Iowa Creativity Summit on March 1.  Matt is a writer (IN PURSUIT OF ELEGANCE: Why The Best Ideas Have Something Missing) professional speaker and thinker who helps companies and individuals learn how to create a creative culture in the workplace.  This is a “hands on” even that will be held at Drake University.  Business owners, managers, and folks who want to break out are encouraged to attend.  Seminar fees are $35 until the 27^th and then $50 at the door.  Hey, I’m saving you money here.  For more head to the website: www.IowaCreativitySummit.com.  Hope to see you there.

Advertising Agency Advertising

If you are a Seth Godin  follower you might have caught his blog about advertising agencies not...advertising.  Uhm...that would be us.  Got me to thinking and now...creating.  This should be fun.  Wonder if we should be hiring somebody...

Studio & Agent

Some of you may know that we've done "voice work" for our own clients for years.  Last week a woman from Montana called us asking if we ever use voice talent from other parts of the country.  We do so we had a nice visit.  Ellen called the very next day and said, "I feel really odd but I did some digging and see that you do voice work.  Can we represent you?"  So, I now have an...agent.  Now I just need a posse. Company is new and they are Agent 99 Voice Talent.  Sounds...like fun.  That has pushed us into high-gear to get this studio finished..

Thanks for coming by...hope you have a superior weekend!

Business News/Trends

Here are several story lines we're following for Insight on Business with Michael Libbie.  Brief thoughts from several fronts and ideas for your business, no matter the size.  If you want to leave a comment here, feel free or we can connect on Twitter @InsightADV or our advertising agency Facebook Page.

The Danger of Social Media

Last week I presented Social Media & Business 101 to a group of sales professionals in Nebraska.  In that presentation I always make the following statement: "Social Media is not a replacement for Traditional Media (radio, print, television) but it is an amazing way to connect with consumers to learn what they want before your competition has a clue." That's why when I see "social media experts" contend that Facebook, Twitter, LinkedIn, YouTube, etc. are a "better replacement" than traditional media I get...nervous.  That's simply not the case.  Careful what snake-oil pops up in your in-box from some Social Media Wizard....

 Trade Show ROI

Many folks are kicking off the 2012 Trade Show Season.  That means many business professionals are looking at their expense lines and wondering, out loud, if doing all those trade shows is really a good return on their investment.  Simple answer:  It is IF you follow these seven trade show tips. When you do, your expense becomes an investment.  But, careful...it takes...work.  Bonus video included in that link so you can "see" what you should do...and what you should not be doing.  One of my suggestions was to "do something" and just don't "sit there".  Have a contest, have some fun...  (Photo) Our friend H.A. Gross from Plaza Printers sent this photo from a recent WeddingsDSM trade show.  He writes, "We played a game where visitors spun a wheel and had, at times, 50 people standing in line.  Everybody won something with our imprinted name.  We followed up and made a dozen sales.  All new customers."  ROI friends...

"When To Take My Name Off The Door"

Back in 1967 advertising icon Leo Burnett offered up a quick speech to advertising professionals sharing with them his passion for the advertising business.  Our friends at Adrants passed this animation by Lobo along to us.  We're sharing it with you.

 Leo Burnett "When to take my name off the door" from Lobo on Vimeo.

Does your agency have this fire in their belly?

Networking & Cause Marketing

Last night I attended an event billed as "Business Networking/Fundraiser for the Animal Rescue League".  It was an idea cooked up by our friends at BMW of Des Moines and included a dozen local businesses who had tables set up in the showroom to push their products.  Meanwhile we were encouraged to donate to the ARL of Iowa by buying raffle tickets for prizes from the vendors.  There was also music, food and a wine tasting.  Everybody wins...BMW gets folks in the door to drool, ARL raises funds, businesses connect with consumers.  Nice job.  One other thing.  Would we have gone had it not been connected with ARL?  Most likely not. See..it works.  Here's a photo of our friends from The Urban Card...posing.  Nice evening.

Thanks for coming by...have a great week! - Michael