The award winning Insight on Business the News Hour with Michael Libbie, now in our sixth year, is a production of our advertising agency, Insight Advertising, Marketing & Communications and is the only daily, hour-long business news broadcast in the Midwest. You
can hear the broadcast Monday - Friday at 4:30pm on our Radio Blog, and each Sunday on News/Talk 1540 KXEL starting at 2pm. The Business News Hour is made possible through the sponsorship of: Action Coach Monte Wyatt and Live2Lead Des Moines, Iowa Workforce Development, Aureon of West Des Moines, The Strudl Haus of Des Moines, Tero International, The Iowa Business Journals, Country Vet Naturals and AARP-Iowa with state headquarters in Des Moines.
We get it. You are busy making stuff, selling stuff, doing a valuable service for your customers/clients. But, do you spend time looking at your internal marketing? Some may call it "branding" or the public persona you are building across many media channels. In this segment of Marketing for Business - Episode 24 with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications we talk about everything from Website looks, wording, social media posts, hard copy brochures, business cards...the works. But, be aware there is a process in making sure you are projecting what your customer/client really needs. Steps you can take now to make sure you are meeting the demands of your customer and not just offering noise. Maybe right here we should apologize to banks, financial planners and insurance companies? Click through for more...
Here, in Part Two of Marketing for Business - Episode 24 Phil and Michael share some step by step thoughts and actions to help you better identify what your customer really, really wants/needs and then how you can parrot that back to them in a way that makes your company more...human.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.