Insight on Business

CLE Productions with Matt Kiernan

When you go to an event, be it corporate or entertainment, it's always cool to check out the things that make it all pop. The sound and lights and staging. It all creates an experience long remembered. That is the business of CLE Productions based in Des Moines but doing business nationwide. Our guest is Matt Kiernan who sat down with me to talk about what CLE Products does and also make sure you know about a special event featuring internationally acclaimed specialist on planned events, Joe Goldblatt who will be in Des Moines on October 7th for CLE Production Talks. Here is our conversation.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines 25 January 2019

After weeks of a federal shutdown the announcement came today that a deal had been reached. That leads off the newscast on this Friday evening.  Thanks for being here.

• Federal Shutdown Over?
• Markets react to the deal;
• The media industry is slashing jobs and not just at newspapers;
• Amazon wants others to do the heavy lifting and R&D for exclusive Prime products;
• Sen. Elizabeth Warren is about to roll out a "Wealth Tax";
• What happened on Wall Street and why.

Those stories and Jeff Pitts the Managing editor of Cityview Magazine is in with Stuff to DO in the Des Moines Metro this weekend into next week. Have some fun already!

Thanks for listening! 

Marketing for Business - Episode 24 - Internal Marketing

The award winning Insight on Business the News Hour with Michael Libbie, now in our sixth year, is a production of our advertising agency, Insight Advertising, Marketing &  Communications and is the only  daily, hour-long business news broadcast in the Midwest. You  
can hear  the broadcast Monday -  Friday at 4:30pm on our Radio Blog, and each Sunday on News/Talk 1540 KXEL starting at 2pm. The Business News Hour is made possible through the sponsorship of: Action Coach Monte Wyatt and Live2Lead Des Moines,  Iowa Workforce Development,  Aureon of West Des Moines, The Strudl Haus of Des Moines, Tero International, The Iowa Business Journals, Country Vet Naturals and AARP-Iowa with state headquarters in Des Moines.

We get it. You are busy making stuff, selling stuff, doing a valuable service for your customers/clients. But, do you spend time looking at your internal marketing? Some may call it "branding" or the public persona you are building across many media channels. In this segment of Marketing for Business - Episode 24 with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications we talk about everything from Website looks, wording, social media posts, hard copy brochures, business cards...the works. But, be aware there is a process in making sure you are projecting what your customer/client really needs. Steps you can take now to make sure you are meeting the demands of your customer and not just offering noise.  Maybe right here we should apologize to banks, financial planners and insurance companies? Click through for more... 

Here, in Part Two of Marketing for Business - Episode 24 Phil and Michael share some step by step thoughts and actions to help you better identify what your customer really, really wants/needs and then how you can parrot that back to them in a way that makes your company more...human. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

11th Annual YPC Community Volunteer Fair

Insight on Business the News Hour with Michael Libbie is a production
of our advertising agency, Insight Advertising, Marketing & Communications and is the only daily, hour-long business broadcast in the region. The News Hour is made possible through the sponsorship of: Iowa Soft Water of the Des Moines Metro, Aureon of West Des Moines, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, The Strudl Haus of Des Moines, Manpower of Central Iowa, Tero International and the Kreamer Law Firm of West Des Moines.

What a great program...it's called the Young Professionals Connection and the Volunteer Fair coming up on August 18th. This is an opportunity for all community members to learn more about various agencies who seek volunteers.  We also talk about business and VTO or Volunteer Time Off and how to get started. Meet Nick Peterson, Nick Wood and Emily Van Oosbree who graced our studio to talk about doing good and you are invited to the event! 

 Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Iowa Manufacturing, Ag Equipment and Trade Shows

Insight on Business the News Hour with Michael Libbie is a production
of our advertising agency, Insight Advertising, Marketing & Communications and is the only business broadcast in the region. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, DWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central Iowa, Tero International and the Kreamer Law Firm of West Des Moines.

He perhaps knows more about Iowa agriculture, the impact on manufacturing and what it all means to the overall economy. Andy Goodman is the president of the Iowa Nebraska Equipment Dealers Association which is also responsible for two of the largest indoor farm shows in the nation. Here is our wide ranging conversation: 

 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Business of Signs with Steve Smith

Insight on Business the News Hour with Michael Libbie is a production 
of our advertising agency, Insight Advertising, Marketing & Communications and is the only business broadcast in the region. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and Industry, DWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central Iowa, Tero International and the Kreamer Law Firm of West Des Moines.

In his twelve years as a sign maker Steve Smith of Fastsigns in Clive, Iowa has seen plenty of changes and growth. How has the business changed, what are the trends in signage, are there new technologies that help in the design and effectiveness of signs for business?  We asked Steve those questions and...more. Have a listen before you head out to your next trade show or order your next business sign. 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Try It! Metro Des Moines with Greg Edwards

Insight on Business the News Hour with Michael Libbie is a production of our advertising     
agency, Insight Advertising, Marketing & Communications and heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, In the Bag Corporate Corporate Cuisine of Des Moines, Triplett Office Essentials of Des Moines, DWebware of Urbandale and the Kreamer Law Firm of West Des Moines.

"What is the most surprising thing about Des Moines?" "How are you funded?" "Are "out of towners" shocked by what?" "Who's coming to the Metro next?"  Those are just some of the questions we asked Greg Edwards the CEO of the Greater Des Moines Convention and Visitors Bureau. We should have also asked where he gets his suits! Here is that wide ranging conversation:

 

Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Ron Feingold on the Business of Comedy and More

Insight on Business the News Hour with Michael Libbie is a production of our                      
advertising agency, Insight Advertising, Marketing & Communications and heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Hy-Vee and the Hy-Vee Market Grille near you, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, In the Bag Corporate Corporate Cuisine of Des Moines, Triplett Office Essentials of Des Moines and the Kreamer Law Firm of West Des Moines.

Ron Feingold has been doing stand-up comedy for years and we talked about that side of his business and something brand new that he is launching.  He calls it FlatHead Ads.  We thought so much of the idea we asked Ron to share it with you.  Enjoy: (We sure did!)

 

Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

7 Tips to Improve Your Trade Show ROI

Insight on Business the News Hour with Michael Libbie is a production of our                     
advertising agency, Insight Advertising, Marketing & Communications and heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Hy-Vee and the Hy-Vee Market Grille near you, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, In the Bag Corporate Corporate Cuisine of Des Moines, Triplett Office Essentials of Des Moines and the Kreamer Law Firm of West Des Moines.

Just the other day a business owner was sharing the high cost of doing trade shows and questioned his return on investment.  Had he been listening to the News Hour he may have seen a big difference. From our advertising agency, "Seven Tips to Improve Your Trade Show ROI". Here you go: 

 

Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Des Moines Downtown Farmer's Market

Insight on Business the News Hour with Michael Libbie is a production of our                      
advertising agency, Insight Advertising, Marketing & Communications and heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Hy-Vee and the Hy-Vee Market Grille near you, Iowa Computer Repair of Windsor Heights, Bindery One of Des Moines, ReMax Real Estate Concepts of the Des Moines Metro, Lotus Moments Event Center of Des Moines, In the Bag Corporate Corporate Cuisine of Des Moines, Triplett Office Essentials of Des Moines and the Kreamer Law Firm of West Des Moines.

This weekend kicks off the 39th Annual Downtown Farmer's Market and it has truly grown up. Kelly Foss is the director of the market which is run by the Downtown Community Alliance and she came in to talk about what's new and exciting this year and...she brought treats!  We talked about the trends in farmer's markets and more. Well done Kelly!  Here is that conversation..with goodies:

 

Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.