No, it's not "Fish Wrap" but The Friday Wrap a look at some of the business,
advertising and marketing news you may (or may not) have seen. Of course each is laced with our opinion. If you agree or not we hope you'll make contact with us by leaving a comment here or follow us on Twitter @InsightADV or if you want a peek at both my professional and (sordid) private life it's @MichaelLibbie our advertising agency Facebook page which is right...here.
It's All in the Name
In the Midwest there is a grocery store chain called Hy-Vee and they have 300+ stores. Recently the employee owned company made the decision to get into the convenience store market. Makes sense because why not take advantage of an even higher margin on the stuff you're already selling 50 yards away. The name of these convenience stores is (ready for this?) Hy-Vee Gas. Hy-Vee...Gas. We would have thought maybe Hy-Vee Fuel...but...GAS? You would think our friends might have learned a lesson from Hy-Vee Drug Town...yep, Drug Town.
Do We Really "Hate Them"?
We love advertising and so do political people. Expect, over the next 130 days, to be held captive to political attack ads from...everybody. We saw that in Wisconsin where over $60 million was spent, mostly on television and radio attack ads. We're told all the time, by consumers, that they "hate" political attack advertising. A recent study by a Baltimore agency said that 47% of respondents hit the mute button or changed channels when one came on. (That leaves 53% who did not...) And 88% said they were turned off by these ads. But, don't expect them to go away. And, it's been "money in the bank" for the media houses. (Remember when we told you to book your radio/television ads five months ago?) Here's a great review on the subject from our friends at MediaDaily News.
Cheap Advertising Takes...Work
If you own a small to mid-size business you know how expensive advertising can be. But if done well the cost of advertising is simply an investment in attracting new customers. But, what if we shared with you a way you could boost your marketing footprint by just "doing a better job". You can and here's a quick read from this past week where we shared the success stories of three small local companies. Oh, and it's free.
Small Should Mean "Agile"
We were in a protracted marketing meeting this past week with a major client. One of the points we stressed was the necessity not "over thinking" in the decision making process. Small should mean agile...or so it's been said. Yet you would be astonished at how gridlock sets in when a company or the company owner attempts to micro-manage each and every decision. You know it's true. That's why, when I saw this piece by my friend Jim Connolly it hit home. Go ahead, have a read...but promise to come back.
That meeting reminded us of a post written at the height of the recession. Back in 2009 "No Guts" was our reaction to polls showing how few pioneers we have in the business world. It reminded us of a presentation by Joel Barker and the difference between "pioneers" and "settlers". Here is that 2009 post...does it still ring true?
Consumers - "Too Smart for Traditional Marketing"
Last week Brian Solis was in Des Moines. It was a great afternoon with about 230 of our friends who wanted to hear more about Brian's new book, "The End of Business As Usual". One of the comments he made was, "Today consumers are too smart for traditional marketing." Now, Brian is a smart guy but we had a slight issue with that suggestion. So, are consumers too smart? Here's the post, with our rational, as to why the claim may not be correct.
This piece caught our eye when we went to our local Urbandale Hy-Vee. Seems they are selling babies...and at 80% off! If we consider, according to this story from the Des Moines Register, that it now costs parents $234,000 to raise a child maybe it's not such a good deal.
Every day we see ads that make us scratch our collective heads. Sometimes, as in this case, it's the headline. We found this in the Des Moines Register today. Note "Clogged gutters aren't just "mans work"..." What the hell does that mean? Anybody? At first we figured it was a reference to Father's Day? But nowhere in the copy do we get a connection. Go ahead, click on the image to enlarge. Congratulations...we're confused.
Thanks for coming by and for connecting