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Here is the show from today. The video starts at :18...enjoy.
It is very old school but very effective. During one of my early mornings I read a book about relationship marketing. It's a fancy title for saying thank you and treating others like...well, like you would like to be treated. We'll talk about that a bit today and offer up a couple of small tips to get you started along with the art of getting it done.
We loved this artle from the Social Media Examiner and figure you might too. It's a review of the book UnMarketing - Stop Marketing and Start Engaging by Scott Stratten and reviewed by Ruth Shipley. We've talked about this stuff for nearly two years. And...while it's more of the same...it also gives you some solid tips to really start engaging. I'll share with you a real life story from a client meeting from yesterday...where we begged our client to do the same things. Why? Because it...works.
Don't you love it when somebody connects to something nearly all of us can relate? That's why we want to tell you this story from Jay Steinfeld about Four Marketing Tips from the Ice Cream Man. It's about looks, timing, personal contact and advertising. Very cool. Sorry...had to. Here is the full article from BNet.
Social Media and Vanity Cameras
Not sure if you've heard about the new camera from Panasonic that will whiten your teeth, take dark circles from under your eyes...and just make you look....fabulous! What is the driver? Social Media, says this article from our friends at Reuters. Here is a major company coming into a saturated market with something created for...social media. Nah, that stuff will never work.
It's Thursday and we'll be sharing with you the nominations and the winner of the Worst Ad of the Week. Our goal isn't to make fun (but that does happen). Our goal here is to share with you what your business should NOT do...ever. That story toward the end of our News Hour.
Insight on Business News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing and Communications www.InsightCubed.com or connect on Facebook and I monitor @MichaelLibbie before, during and after each show. Thanks for coming by!