From the: "Another Close Call Department"
Ever make a mistake? Sure you have, and so have we. Have you ever not taken your own advice? Bet you have...and so have we. This one is about PROOFING!
For years we have urged clients to include their website on every possible thing that comes out of their business. Here is a partial list of things that you need to make sure you have your URL on:
- Business Cards
- Point of Purchase Signs
- Magazine and Newspaper Ads
- Promotional Items
- Outgoing e-mail
- Television and Radio (if the url is easy to remember)
- Flyers and handouts
- Power Point presentations
You get the idea. The Internet is a powerful marketing tool and if you are not using it...well.
That is why AFTER we sent off a media piece for printing that this story is so important. The final proof of a marketing piece had been approved by the design department and we had signed off on the project proof. One of our part-time staffers just happened to walk past the final approved copy, glanced at it for less than 10 seconds and said, "Hey, don't they have a website?" (We knew they did...because we created it.) But, there was no mention of the site on their final proof. Nothing! Needless to say, there were some quick calls made and we corrected the problem an hour before press time. (And the part-time employee was rewarded with a dinner for two at one of our favorite places.)
So, why share this story with you? Simple, we want to drive home the point that errors can be made even with all kinds of safeguards in place. (The fact that our regular proofer was out ill this day meant we had a hole in the system that needed to be corrected.) We all strive to do the very best, but sometimes things fall through the cracks. Lucky for us this didn't. Check your systems and then, hand off the work to somebody else to review. Sometimes designers are just too close to the project.