New Radio Show to Debut in January
By Michael P. Libbie, Insight Advertising, Marketing & Communications
"Hwy. 6 - Your Road to the Country"
Action...you know that thing that you take when you really believe in something? We did just that. Starting in January we'll be doing a weekly talk radio show here in Des Moines featuring issues important to "Ruralpolitians'. You know, those folks who live on 3 - 100 acres of land, drive a pick-up, have a couple head of horses and maybe some cattle. (Scroll down a bit and you'll find a blog on who and what they are and why you should be marketing to them.)
Having lived that lifestyle and being involved with a number of clients that serve this emerging demographic it seems like a natural fit. Besides, I've had an itch to get back on the radio and this is a prime opportunity to talk about rural lifestyle issues and the things that impact folks that live in the country. True, if you are reading this and don't live in the Des Moines area you'll not be able to hear the show... But, I think the larger issue here is how excited the radio station was to find somebody to reach this demographic. From what they tell me several national sponsors are eager to jump on board.
The bottom line is that if you are not trying to reach this growing group of people you should be and that is where we come in. We can help you prepare a marketing plan and material that targets this market no matter where you might be. We believe in this so much...that we took action. If you're interested, you should too. Give us a shout...we can help.
Oh..the name of the show...Hwy. 6 - Your Road to the Country??? For folks in this part of the world Highway 6 is a major road that cuts right through the city Des Moines so the metaphor of a highway that runs from the city to the country makes sense...we think.