Yesterday I was doing a search for a client who is interested in marketing and selling their products to the Pacific Rim. My search was for agricultural equipment wholesalers who have experience in that part of the world.
I had the chance to view ten or twelve websites...some boasting they were "cutting edge" companies who "know how to accomplish great things for their clients". Some indicated that they, "know the market and have been in business for over 50 years...".
However, the problem was that many of these websites were lacking even basic contact information and on at least four of the sites the newest "news" entry was dated...2004!!
Hello...are you open for business? Are you closed? Do you really care?
If people still do business with people...how come you have not FIRED "Info", "Sales" or "Contact"? Yep, those are the e-mail address that were listed in 90% of the searches I did yesterday. Sorry, we don't want to do business with "Info", "Sales" or "Contact". How about a NAME? Even if you make it up...it's far better than the above.
Of the sites I visited I filled out forms on two and sent an e-mail to a third...I think his/her name was "Info". I have yet to get a response.
Oh...one more thing: If the newest piece of news about your company is from 2004 (three years old) am I to assume that NOTHING is going on with your firm? Truly something must have happened over the past 36 months!
Bottom Line #1: IF you have a website UPDATE it on a regular basis. I know, many of you are slaves to some "webmaster" whom you pay on an hourly basis and who MIGHT get around to your changes...on his or her time. Tired of that? We can help put you in charge 24/7 from any computer on the planet. The difference in your image will be astounding.
Bottom Line #2: Seriously, fire the vague contact people. Even if you have to put down JessieJames at Your Company dot Com it is far better than trying to do business with "Info".
Bottom Line #3: Just because YOU may not use or think about your website much does not mean there are not folks like me wanting to do business with you. IF your first impression stinks....do I come back? And...if you don't answer the e-mail request....well that goes without saying.
Michael P. Libbie - Insight Advertising, Marketing & Communications where you can always make contact with (a real person) by clicking here.