Thanks for coming by. Our Blog efforts here at Insight Advertising, Marketing and Communications are meant to be a free (WOW....that word!) resource for people in the business of trying to sell their product and/or service to consumers.
I guess I could have put that at the end...but often we get that question. "Why do you Blog?" One reason is the answer above the other, frankly, is to allow existing and potential clients understand how we think. And, perhaps somebody that does not use us...may consider our talents and sign on. (Shameless Plug!)
So, let's get to your image.
Here is a great story of how you can visually capture what your product is for and to whom it is marketed.
Our client is Country Vet Pet Foods. And we have a very close working relationship. The dog food bag you see above is their new look for this particular brand. This brand of pet food is marketed in Montana, Wyoming, Colorado and further west. We think we captured that "image" pretty well.
Here is an image of their old bag. When they asked us to come up with a new design the first thing we did was get rid of the "dairy farm" look. Sure, it could have been a "ranch" but it looked like it came from someplace close to Devlin, Wisconsin...not Libby, Montana.
Take a closer look at the image of your product or service. Does it "match" the name? Does it "match" the target audience? Are you marketing the product to the correct demographic. Are the colors right? Does it capture the "imagination" of the consumer?
All of it matters...in fact all of these things are critical to the success of your marketing and advertising process.
Thanks for reading...
Michael P. Libbie - Insight Advertising, Marketing & Communications where we work with our clients to better understand how to promote both product...and image.