This weekend I am listening to this learned Bible scholar who says, "What, you think learned Bible teachers don't study with other learned Bible teachers? We do! Why? Because sometimes we need to see more clearly. Partnering with someone allows us to see things in a whole new light. The issues that escaped us become more clear when we engage another opinion and view."
I think I'll have to hire him to market our advertising agency.
He is so correct. We do this in study, we do this in accounting, we do this in the world of legal efforts, engineering...you name it.
We seek the input from professionals and others to better "see" what is already in front of us.
Sadly, we don't often do that with advertising and marketing.
This past weekend I also spoke to a person who said to me, "There is this person who would like to consult me with regard to my advertising, but it looks expensive. What should I do?"
My answer is predictable: "What is expensive to you may be the lifesaver in your business. But, only you can decide where to invest." I think she'll pray about it.
Michael P. Libbie - Insight Advertising, Marketing & Public Relations where we can see the forest and the trees. We also pray a bunch...