Sunday mornings are a great time to pour a cup of "Joe" and get caught up on the happenings of the week and just visit. (If you want to see more detail in the photos...just click on 'em for a larger image.)
Hope you were/are able to catch the radio show we do each Sunday morning on 98.3 WOW-FM. It's called Highway 6 - Your Road to the Country. If you're not in the Des Moines area you can always listen on line by signing up. No excuses Texas!
By now you know that Fred Thompson has entered the presidential race. It will be fun to watch, from a marketing perspective, to see if this late entry and further scrutiny into his life (public and private) will stand the test. One thing is certain, and this according to my Republican friend Harlan "Bud" Hockenberg of Des Moines, "Nobody seems really moved or wildly excited, yet, by any of the announced candidates." Can Fred turn the tide? We'll see.
Not long ago we published a couple of articles about perception vs. reality in marketing. We referenced McDonald's and "McAdvertising" and another study about wines/restaurant perceptions featuring Charles Shaw wines otherwise known as "Two Buck Chuck". Art Dinkin is a regular reader of our Blog and this past Friday during the "BlogaNostra" meeting gave me a bottle of Cabernet Sauvignon....by, of course Charles Shaw. Who says this blogging isn't worth something...and my wife thanks you!
Last week I was at the Farm Progress Show on behalf of a client (Mayer Farm Implement) and LOVOL/FOTON the largest manufacturer of agricultural and construction equipment in China. I spent three days with six guys from China. Lot's of stories but this "road tale" is one that made an impact. We were driving to the show when one of the marketing guys who could speak a little English asked if all the farm houses we were passing had, "water". He meant, "Do all of these houses have plumbing?" When we answered, "Yes. And some have two or more bathrooms per house." Their cameras started to record the phenomena as they, with great excitement, narrated their findings. Humbling.
Cameras are ROLLING! Here is a tip for your company: If you are considering a video (and that could be a thirty-second television ad all the way to a fifteen minute "sales tool") know that 75% of the work to create this video goes on before the shoot, with setting the "video treatment", and after the shoot with the editing. Knowing "what" needs to be shot and "how" the video will flow saves time and money at the shoot. And, as you know, it is the editor that can make or break the final project. Why do you think they give Oscars to folks who edit films? It's the magic!
Finally (and on a personal note) we had Kunta (our African Gray) to the doctor this past week. Nothing wrong...it's just that we needed a baseline and a check up. I'm often amazed by the people who go into veterinary science and how kind and gentle they are. From large animal vets to the folks that take care of the "little guys" I am convinced that there is a special place in heaven for them. I'm sure everybody says their vet is the best...but we know ours from the Ankeny Animal and Avian Clinic really are.
Michael P. Libbie - Insight Advertising, Marketing & Communications. Enjoy your coffee and we'll catch you tomorrow as we start a whole new week!