We'll get right to it... If you own a business, and we honestly don't care what kind of business, you need to get a business e-mail address to become credible.
No, we're not kidding. And, yes it is real.
We'll be the first to admit that not every business out there can, at first, get their e-mail address to match their business URL. But, seriously, if you want to be taken seriously, you need to do this quickly.
Why? It shows you have a permanency to your business.
We're constantly surprised that some emerging business people don't seem to understand how important this is. For some reason they think an "AOL", "MSN" or "Yahoo" address is just fine. It isn't and if you allow this to go on it says something about "your brand". Ready?
Look, a nice site with e-mail is not a drain on your business it is an investment. Pure and simple.
Are we wrong about this?
Michael P. Libbie - Insight Advertising, Marketing & Communications a full service advertising agency proudly based in Des Moines, Iowa. Sorry we got so blunt....