I was delighted to see so many displays here at the Farm Equipment Manufacturing Association (FEMA) meeting actually using video's in their booths. It's at least a 300% increase since just a year ago.
OK...so you may already use "Them Movin' Pitchers" at your display...but if not here is (yet another) gentle push.
I took several photos of how some have added video. Most, we have to admit, are very simple. Do the video, bring along a flat panel and a player...bingo. But, the fact that these folks are doing so is encouraging.
So...why add video? Here are some solid reasons:
- Increases Interested Traffic: People stop and watch. As long as the images are moving and have some changes from scene to scene, even without sound, folks stop to watch.
- Increases Conversation: When a person is watching the video they come up with questions. And, they have an "idea" of what the product or service is...so the questions become more informed.
- Buys YOU Time: If you are doing a "one man show" you can't get to everybody at the same time. By doing a video you allow people to "do something" while you are visiting with somebody else. Once that person is done...you get to visit with the next in line. It's like having extra people in the booth.
- Adds Class: Nothing like one or two sleek flat panel screens and some great graphics to make your booth pop.
Michael P. Libbie - Insight Advertising, Marketing & Communications where, yes...we produce television ads and videos for training or for sales. From the storyboard to the finished product...all at one place.