Today (Thursday) was a black day for the KC Convention and Visitors Association. They just lost their largest convention. SkillsUSA announced they'll be leaving KC for Louisville. That decision means a loss of 25,000 room nights and the economic impact of $14.8 million spent by conventioneers just last year.
And, you thought you were having a bad day... But what has this got to do with an advertising and marketing piece?
It's about making changes and adjustments BEFORE they are made for you. That should be something you, in your business, should be considering every day.
And, that's how I started my presentation this morning before the National Tractor Parts Dealer Association (NTPDA).
No matter what business or industry you're in you have the choice to make the necessary changes to your product or service to meet the ever changing demands of your public. YOU are faced with that decision every day and if you are paying attention you can react well in advance of a major negitive trend.
The KC Convention and Visitors Association didn't have that option. There is no way THEY could build more hotels or more meeting sites. That's not their job. They can only work with what they are given. And, in this case...they don't have enough to keep this meeting in the city.
Now, let's consider your business. You do have the ability to watch, learn and react. You do have the ability to consider new markets and new messages to reach those markets. You are in control...
That, my friends, makes your day completely different...IF you take the time to listen and learn and act. The message here is that in your business you can choose to take what is handed to you...or change and act first.
Michael P. Libbie - Insight Advertising, Marketing & Communications...where we always ask the tough questions to prompt change for our clients.