It's been awhile since we've done this. "Sunday Morning Coffee" is our way of highlighting several thoughts about marketing, advertising, news and culture all in a quick read.
Great for Sunday Morning!
My friend (and one time campaign manager) Carla Lee-Lawson wrote from her home in Minnesota and asked if I had a story about the Iowa Caucus. "I know you must have had something happen!"
The room in the precinct we went to has a fire department capacity of 250 people. There were 384 souls packed into the same room that in 2004 held 160 people. And it was like this all across the state. A record turnout of over 340,000 Iowans meeting in schools, living rooms, churches...
What happened to me that night was this overwhelming sense of pride I had in Iowa and the honor we have of being first in the nation. It's something we take seriously and something that I can argue with anybody that is right and fair. It was retail politics at it's very best...Thank you, Iowa!
Food prices in 2008 are expected to increase by 4%. At least that is the word...now. Expect beef, chicken...really all meat products to see the largest increase. Then comes dairy products. Oh, don't forget about the crackers!
Economists are saying, "Hey, it's just 4%!" But, when you figure in the 4.3% increase from 2007 and then look at your take home pay. Something has to give.
Look for the restaurant industry to take a hit...big time.
Noticing some changes at your local movie rental store? Gone, or going, are many of the "low cost deals" we once enjoyed. Why? We think non-traditional ways (Internet Service, Satellite and even movies from McDonald's!) to get your movie fix have put the hurt on these storefront guys and they've got to find a way to stop the hemorrhage. Many have lengthened the time you can keep a movie and some are now giving away popcorn and candy while charging full rate for old flicks.
Fondue is Cool... Last night (back to food!) we stayed home and did the fondue thing. Dinner took over two hours, the conversation was neat, prep was easy, the setting (Sinatra & candles) was cool and the entire meal, including wine, (it was a gift) cost us under $10. Oh yeah...
The Iowa Legislature gets back into session tomorrow. We'll see if this event is any more productive than the prior. Our hope is that somebody takes a good look at the tax structure we've got and leaves the "emotional, moral issues" of who is sleeping with who, or how or what....alone.
That, and if you can tell me why city folks who buy pick up trucks get the same low license fee of $65 that farmers get... It's goofy. Frankly it's goofy that farmers get that break too (with corn at $4.66 a bushel) but I could live with it. Pick up truck fees should be based on value just like other vehicles. The simple answer for the farmer would be that IF you file a Farm Income Statement you get a tax credit for anything over $65.
That's it...enjoy your Sunday and thanks for reading...
Michael P. Libbie - Insight Advertising, Marketing & Communications