In just a few hours hundreds of thousands of men (and about twelve women) will spend 16.9 BILLION dollars on stuff for Valentine's Day. $16.9 Billion.
We've done the math for you: The retail industry tells us that is $123 per consumer which is UP $22.11 from 2006. By the way...there is a gender gap here: Men will spend on average $163.37 while women will spend $84.72.
But...YOU don't want to be "average" do you?
Of course not. (I'm just helping spread the pressure!)
Speaking of pressure....
Some of you know that I keep a White Board in my shower. (Don't think about that too long.) It's much better than an underwater pen...because I've not been able to find underwater paper. I jot things down when I have a thought. It works.
That was on February 1st...thirteen days ahead of The Day.
It's not so much the reminder of The Day that causes the pressure it's the not so subtle: "Make it special - use your imagination!" line that kind of puts the fear of the Almighty in me.
And...it's all marketing!
And sometimes all of marketing can be this simple: Create awareness, connect with your target audience and then make a call for action.
Amazing what you can learn in a shower huh?
Michael P. Libbie - Insight Advertising, Marketing & Communications...$163.37 huh?