Sadly, this is so very much like many advertising messages being put out by so many companies. The messages get lost in the crowded field of other calls to action.
Unless you are a customer looking for a specific thing...forget it. The brain just gets tired and the customer walks away from the confusion.
So how do you stand out from the rest of the advertising messages consumers get on a daily basis? How do you really target your message with pin point accuracy and get real results?
This week I had that discussion with a client. They don't have an unlimited budget (like the Iowa Department of Public Health) so we simply can't guess about media placement. What they do needs to be directly on point.
To get there we'll have to review the options, check the penetration of the media, make sure what we are told is factual and determine the best placement.
As a business owner or person responsible for marketing you may or may not know where to look and what to measure. Sadly most don't and when the results are less than hoped for they throw up their hands and say, "Advertising just doesn't work!"
It does...but to work there has to be the right combination of the message and the media. If that's not done...you might as well stick a note on the bulletin board of the Hoover State Office Building....and good luck.
Michael Libbie - Insight Advertising, Marketing & Communications where we ain't just thrown' darts...thanks for reading.