Say the word "Israel" to a hundred people and you'll no doubt get one hundred image descriptions.
That is why this ad, taken out in today's editon of The Wall Street Journal, is so cool.
Not many Americans realize the modern advances that have come from Eretz Israel (The Land of Israel) and this is a neat visual reminder.
From the advertising side, we've had clients who demand lots of words in their ads. I think I'll keep this as a reminder of how simple and effective a message, with only 31 words on a full page, can be. That is the first lesson.
The second is a question:
How does your company use it's "voice" to capture the reality of your goods or service especially when there are competing realities?
Michael P. Libbie - Insight Advertising, Marketing & Communications