Yesterdays Marketing - Todays Reality
I'm Guilty...You?

Marketing to "Larry the Cable Guy"?

Man_cartoon_farmer Getting back from The Farm Progress Show had me thinking about how some companies try to market to farmers as if they are one step away from being "Larry the Cable Guy".

Nothing could be further from the truth.

Today, like always, producers come in all levels of ability.  But, when you consider many of these folks park their butts inside tractors costing a quarter of a million bucks, run a business that has gross income of several million dollars, react to market pressure quickly and operate highly technical equipment...much of it way outside the pay grade of some advertising types...it's hardly the image many marketers "dream up".

This year, at one of the largest outdoor farm shows in the nation,  technology was everywhere.

But some companies still market their product or service as if they are talking to an 8th grade graduate.

Those days are gone...and companies that continue to think they are doing the right thing with their "rube" approach...they too will soon be gone.

Great show...and lots of exciting things for the future!

Michael P. Libbie - Insight Advertising, Marketing & Communications

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