The $15,000 Logo...
August 19, 2008
This morning the City of Des Moines showed off their new logo. According to a story in the Des Moines Register the redesign will cost the city a little more than $15,000.
According to the article that figure includes decals, letterhead, and the "animation of a television logo". The design was done totally "in house" and now the city will have to outsource much of the work.
$15,000...
Let's say...just for kicks...the actual design time is 20% of the $15,000 price tag (we all know it's higher...but play with us for a minute). That means the logo cost $3,000 to create.
$3,000...in house.
I raise this issue because, from time to time, we're asked to create logos for products and companies. The one thing in common for logo design is...it takes talent and time and time is, like they say, money. I can also share with you we have NEVER charged a client anything even close to that number even if they request five to fifteen different "looks".
Seems folks at City Hall like the new logo and so do we. We're just posting this story for future reference.
Michael P. Libbie - Insight Advertising, Marketing & Communications