Several months ago I signed up for Twitter. Didn't use it much and at first, thought it was a giant waste of time.
Until the past couple of weeks and I'm hooked. Sure, sometimes it's silly like when today I wanted to learn if my fellow "Twitts" would help me out and vote on a burning office question we have here: "Is Chili...soup?" Hey... we wonder about these kinds of things.
The substance to Twitter is that you can get a broad range of people talking about a wide range of subjects. Today one of my Twitter Friends asked the question about "Hyperlocal News" and if traditional news sources could ever play a role in hyperlocal news. Or might localized news might come from some other medium? It's a good question and one that I would never have thought to ask or consider as we market product and services for our clients.
So..what is the point? Learning. I don't have much of a chance to hang with 30-somethings. We run in different crowds. But, this gives me the opportunity to learn what they are thinking and talking about. That, my friends helps us know more about future trends in marketing and advertising.
What is your primary demographic thinking and talking about? Do you know?
Oh, according to my Twitter Friends - "Chili is, for sure, a soup!"
Michael P. Libbie - Insight Advertising, Marketing & Communications - Sometimes communications comes in the form of a Twit.