Did I mention we're also season ticket holders? So, we're "in the club" which gives us that sense of belonging. We're feeling "special".
Today, I (and we'd guess a bunch of other season ticket holders) got a "Letter from (Chops) President Steve Nitzel". It's their way ot communicating with the "special" folks who are season ticket holders...you know...the people that brave blizzards to see as many games as possible because we have an "investment" in the team. He was explaining what went wrong with a shipment of team jerseys they hope to sell us.
The letter was informative...gave all the facts...told us how hard they were working to get the shipment to Des Moines. Trouble was the first line:
"Dear First Name,"
Look, they've got more on their plate than putting my "first name" in the space provided. But it does call out the critical issue of making sure somebody proofs the document...especially when using e-mail blasts to "special people". Like your customers.
Michael P. Libbie - Insight Advertising, Marketing & Communications - "Go Chips...err...Chops!"