You Get What You Pay For?

Not long ago I helped a couple of business people set up their blogs.  One I did for free and the other we charged our rate because we also did the website and wanted them to link.  Clearly, it wasn't a large expense for either client.  And, at the time, I was willing to do whatever it took to get them on the right track and help them get noticed.  We explained, very carefully, how this form of marketing provides a conversation tool that can be amazingly powerful.

In each case I gave them the Michael Libbie Three Rules for Successful Blogging:

• Keep your posts short and to the point.
• Have "something to say" that informs and causes action.
• Blog at least three times a week, every week.

Looks like I have failed.

In each case they have quit...all in less than three months.  Which brings to mind the old saying, "You can lead a horse to water, but can't make 'em drink."

Maybe I should have doubled my rate?  Maybe I should have explained better?  Maybe I should have left them a copy of my Power Point about "Getting Noticed"?  Maybe I should just charge them, big time, and write the things myself?

If you've got the guts to get into the game...stay there and work hard.

Michael P. Libbie - Insight Advertising, Marketing & Communications