Dr. Michael Dirr And Social Media
January 07, 2009
This week opened my eyes to a whole new set of opportunities for a great industry. Professional landscape folks, nursery owners and turf professionals from the Midwest gathered at The Western a closed trade show sponsored by the Western Nursery and Landscape Association. It's an event where owners and retail meet with manufacturers and wholesalers to buy, sell and trade.
They also come to learn.
Dr. Michael Dirr is an expert in the field from the University of Georgia. He's written seven books about the industry and when it comes to "woodys" and "virburnums" he knows his stuff. (He is pictured here between two friends, Don Faller of Praire Gold Nursery of York, NE and Gary Ladmanof Classic Virburnums.) Some attendees told me that if Michael Dirr was not at the event...they would have "skipped it". He is that well known...
Following a presentation by Dr. Bridget Behe on website development and e-commerce, Dr. Dirr asked me about websites and social media. He knows the nursery business and now wants to learn how to better connect outside of traditional print media. I suggested a business blog. He's thinking about it. To give him (and you) a boost check this by The Brand Chef - Andrew B. Clark, "A Dozen Ways to Tech Up In 2009". Perhaps finding this might encourage his efforts?
It was a great show and event. Our client NatraTurf was well received and we all learned so much more. Here's looking toward future relationships and...growth.
Michael P. Libbie - Insight Advertising, Marketing & Communications