Sometimes It Makes Ya Crazy....
January 08, 2009
Today I was doing some work for our rural lifestyle radio show, Highway 6- Your Road to the Country. Actually, I was looking for another sponsor. So, I started checking likely prospects and came across yet another valuable lesson in marketing. Please, make sure you read this. What I found made me a little crazy. Here you go:
Always make sure what you "say" on your website...you actually "do". We call this "transparency" and it is vital to building a solid brand. Ready?
From the website:
"Anymore it seems all businesses are big chains, lacking concern for their customer's needs. Not true. Business Name (I'm trying to protect them, until I can HELP them!) is a family-owned business that has a long retail history and an inventory that includes everything from ABC to XYZ. At our store we stress quality service and stand behind our products with a 100% customer satisfaction guarantee."
Sounds nice and maybe they DO have a 100% satisfaction guarantee. But you can not get in touch with them to figure it out.
The website has a "contact us" page. It's a form the "customer" fills out and then submits. However, unless you have a user name and password. You can't send it. A user name and password to send in a form? Corporate phone number? Forget it. Actual names of people responsible? Nah... Now there's a great way to meet "customer needs".
Then a visit to the "News Page" we read a piece from over a year ago. The product links don't work and the "In Store Specials" page is still under construction.... Still or never been?
Promise me...if you are reading this, GO NOW to your web-page and make sure you are, in fact, meeting your "customer needs" without putting them through some crazy hoops. For "Business Name"...help is on the way. If you will just listen!
Michael P. Libbie - Insight Advertising, Marketing & Communications...really, we can help with this stuff.....